Bud Light Seltzer Canada cans

Canada Finally Gets Bud Light Seltzer

Bud Light Seltzer is finally hitting Canadian shelves. After just over a year on the US market and thousands of social media requests, the...
Thirsty Monk Holy Water

Thirsty Monk To Open Hard Seltzer Pub in Asheville

Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.

UPDATE: Topo Chico Hard Seltzer In Stores Today

The long awaited, much anticipated Topo Chico Hard Seltzer begins its retail journey today, with a strategic rollout by Molson Coors (NYSE: TAP).

DISCUS and Responsibility.org Want to Put a HALT to Drunk Driving

An anti-impaired driving bill recently received a big endorsement from the drinks industry. Chris Swonger, president and CEO of the Distilled Spirits Council of...
Mich Ultra hard seltzer

Do Not Tweet #ULTRAOrganicSeltzer

You have been warned. The colony of all things artificial is angry with Michelob ULTRA Organic hard seltzer, as the brand launched a...

Enjoy a Socially Distanced St. Patrick’s Day

As we hit the one-year mark on the global pandemic, marked by unprecedented decline in on-premise consumption, bars and restaurants are seeing a rapid rise in traffic.

SunSmash™ Makes a Fruity Splash in the Hard Seltzer Market

The search for a great-tasting hard seltzer is no longer fruitless. ShadySide Beverages™, LLC is introducing SunSmash Fruited Hard Seltzer: a new line of hard seltzers bringing a smash of real fruit flavor to the category.
Honcho Hard Seltzer


Honcho, created by the makers of Common Cider, is making a splash with its new line of spiked agua frescas combining all-natural fruit nectar,...

Podcast: New Realm’s Mitch Steele Talks Hard Seltzer

Hard Seltzer News podcast was joined this week by Mitch Steele, COO and Brewmaster at New Realm Brewing Company.
Game Up Hard Seltzer

Game Time Introduces Game Changing Hard Seltzer

Game Time Beverages is set to launch Game Up, an innovative new hard seltzer with three electrolytes and real fruit. Distribution will begin in Spring 2021.

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