hard seltzer and RTD acquisition activity

Expect Hard Seltzer Startup Acquisition Activity in 2021

Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment. 
Lone River Ranch Water 12 pack

Diageo Acquires Far West Spirits

Diageo, one of the largest producers of spirits and beers in the world, announced on Monday that they have acquired Far West Spirits LLC.

Packaging Supplier for White Claw Forges Megadeal

Ardagh Group (NYSE: ARD), which supplies aluminum cans for Mark Anthony Group in the packaging of White Claw, today announced a merger with The Gores Group in a deal valued at approximately $8.5 billion.
Ashland Hard Seltzer Flavors

Josh Landan: Chief Collaborator at Ashland Hard Seltzer

Hard Seltzer News interviewed Josh Landan, CEO at Ashland Hard Seltzer, last August, at a time when his brand was still adding California cities to distribution. He spoke to the power of collaboration with friends and contacts in order to successfully grow a brand.
Ashland Hard Seltzer CEO Josh Landan

Breaking: Ashland Hard Seltzer to be Acquired by Anheuser-Busch

San Diego-based Ashland Hard Seltzer will soon be sold to Anheuser-Busch (NYSE: BUD). Hard Seltzer News published a feature on Ashland its early days of growth. CEO Josh Landan in a podcast spoke of his brand's identity and power of the Rolodex. 

Breaking: A-B Sues Constellation Over Corona Hard Seltzer

After attempts to settle the matter out of court, Anheuser-Busch (NYSE: BUD) Mexican division Grupo Modelo filed Monday in Federal Court to stop Constellation Brands (NYSE: STZ) practices around selling hard seltzer.

Molson Coors Joint Venture in CBD Beverage Goes VeryWell

Molson Coors (NYSE: TAP) is offering consumers a whole new way to taste the Rockies. The beverage company announced its first line of CBD-infused drinks.

Call for New Hard Seltzer Brands & Varieties

Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.

Molson Coors Partners with Superbird RTD for National Roll-out

There is another RTD announcement coming soon, as Molson Coors expands their Beyond Beer arsenal through innovation, acquisition, and partnership.

Constellation Says More Hard Seltzer in the Stars

The company's Daleville, VA brewing facility will take center stage for the expansion.

Follow us

2,457FansLike
7,324FollowersFollow
756FollowersFollow

Latest news