Fas Mart Partners with DoorDash for Alcohol Delivery

Virginia-based FasMart convenience stores have partnered with DoorDash to bring alcoholic beverages to your door.

Sapporo Hard Seltzer Tests Japan Market

Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.

Fabrizia Vodka Soda Hopes to Put Squeeze on Goliaths

Fabrizia, a family-owned spirits company based in Salem, New Hampshire, recently launched a ready-to-drink (RTD) Vodka Soda line. Known for crafting its flagship limoncello liqueur with 100% Sicilian lemons, Fabrizia may appear to be an unlikely contender in the highly competitive category of hard seltzer.

Hard Seltzer Preferred Drink Off Campus this Fall

A recent study conducted by the Generation Lab, a polling and research firm based in Washington DC, found hard seltzer is perceived as “on the rise” among college students.

Bravazzi Takes Early Lead in Canned Cocktail Voting

USA Today wants to know the public's favorite ready-to-drink (RTD) canned cocktail. The online edition is rounding up its readers’ favorite RTDs, spirits, new...

New Global White Claw Agency to Assist with Ambitious Growth Plans

Mark Anthony Brands’ White Claw, the hard seltzer that has reigned supreme over the US market since it first hit shelves five years ago, has appointed VCCP to assist in the development of its global creative campaigns.

RancH2O Launches Gin Fizz

Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.

Hard Seltzer Category Grows Up, Gets Serious

Analysts recently discussed the recent stock market performances of some of the most popular hard seltzer brands and what those performances mean for the future of the bubbly beverage.
sparkling wine in cans

Heineken Grows Beyond Beer Category with Sparkling Wine

Heineken USA is taking an intriguing new step to expand its Beyond Beer portfolio by announcing Comb & Hive canned sparkling wine.

Boston Beer Diversification Continues

The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.

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