Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment.
Constellation announced that it is bringing a new hard seltzer to US markets; Corona Limonada will hit store shelves this June. Hard Seltzer News obtained early images of a 12-count mixed pack.
Bud Light Seltzer is finally hitting Canadian shelves. After just over a year on the US market and thousands of social media requests, the...
Come tomorrow all eyes will be on Constellation Brands’ current MVP, Corona Hard Seltzer, as investors hope to see the company beat Q4 projections with the help of the seltzer line’s growing popularity in the US.
The tequila-inspired beverage has quickly become a worthy adversary in the hard seltzer market.
Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
Cutwater Spirits is expanding its line of ready-to-drink (RTD) co-branded cocktails to six MLB teams, featuring the teams’ official logos and trademarks.
Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.
Smithworks vodka is plowing new ground with hard seltzer, and has enlisted country music singer Blake Shelton to sow the US fields.
As brands move forward with innovative product offerings, and the associated fierce competition over share of shelf space, expect also to see innovative marketing programs and taglines to help companies grab share of consumer consciousness.