This past week, Hard Seltzer News Podcast was joined by Ron Alvarado, CEO of Ficks. He explained the transition from a non-alcoholic beverage brand to one selling hard seltzer. The company’s hard seltzers are made in California using pure fruit juice. Internally, they refer to their process as farm-to-fizz.
Click here to listen to the podcast.
Stephanie Meade is a news journalist, interviewer, and writer at Hard Seltzer News, covering breaking news, executives, and trends.
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