11 New Hard Seltzers Coming in 2021

The Coca-Cola Company’s first entry into the US hard seltzer market is perhaps the most anticipated spiked and sparkling release of the new year. Consumers in select Latin American and European markets are already able to enjoy Topo Chico’s hard seltzer (although different markets have slightly different flavors) and so far reviews have been overwhelmingly positive.

In the first half of 2021, American consumers will be able to enjoy four flavors of Topo Chico Hard Seltzer: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango. Coca-Cola is partnering with Molson Coors for the US release.

New year, new White Claw! A significant expansion is coming for Mark Anthony Brand’s OG hard seltzer in the new year – the Claw is releasing an iced tea variety pack.

White Claw Hard Seltzer Iced Tea will contain four flavors, each mixed with classic black tea: Lemon, Mango, Peach, and Raspberry. Similar in profile to the original White Claw, each can will contain 100 calories and five percent ABV. We can’t wait to try the White Claw Palmer.

Another major release from Mark Anthony Brands – Mike’s Hard Lemonade is set to release a hard seltzer variety in March of 2021. Mark Anthony Brands’ president, Phil Rosse, and Mike’s Hard Lemonade’s Chief Marketing Officer, John Shea, first confirmed the upcoming release to Hard Seltzer News in October.

Trademarks for the new spiked and sparkling beverage include “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike’s.” One of the original ready-to-drink (RTD) cocktails, Mike’s Hard Lemonade has enjoyed a surge in popularity along with the canned cocktail category.

The Mike’s brand released a similar drink last year in the UK through a partnership with ZX Ventures, AB InBev’s global arm. Mike’s Hard Seltzer is available in Black Cherry, Lemon, and Lime.

The makers of Bang Energy Drink are mixxing it up with the announcement of a new spiked version. Bang MIXX Hard Seltzer will initially be available in four flavors – Frosé Rosé, Piña Colada, Purple Kiddles, and Strawberry Blast. The 5 percent ABV seltzer will be available in both variety 8 and 12 packs.

Frosé Rosé is based on one of Bang’s existing energy flavors, although you shouldn’t expect it to taste like a blush wine. It’s more like a fruit punch slushie, with one Amazon reviewer saying “it reminds me of the box of nerds with grape & strawberry.”

No word yet on whether Bang MIXX Hard Seltzer will contain caffeine, but with an average 5 percent alcohol, it doesn’t look like the company wants to venture into Four Loko or Sparks territory.

Rapper Travis Scott is collaborating with Anheuser-Busch to release a new hard seltzer, called Cacti. Scott broke the news in an interview with Forbes, although it was buried in the interview. Forbes named the rapper to its prestigious 30-under-30 club, a distinction sure to give credence to the new seltzer.

Scott apparently arrived at his interview with a bottle of strawberry cacti. “We’ve got other flavors,” Scott told Forbes. “Like lime.” The name Cacti is no doubt a reference to Scott’s record label, Cactus Jack. Iit is also a reference to its spirits, as Cacti is made with “100 percent premium blue agave from Mexico,” according to its website.

After its successful trial run in New York markets, Truly Spiked & Sparkling is bringing its Extra Hard Seltzer to the rest of the country in early 2021. The imperial strength seltzer will contain 8 percent ABV, compared to Truly original’s 5 percent.

This summer’s trial featured two new flavors: Black Raspberry and Peach Mango, which join Truly’s 13 spiked and sparkling varieties. The Boston Beer owned seltzer is wrapping up a truly monumental year. The Sam Adams brewer announced that its third quarter earnings were up 80.6% versus the same quarter last year, driven in large part by sales of Truly.

“In early 2021, we will launch Truly Iced Tea Hard Seltzer, Truly Extra, a higher ABV version of Truly, and other new Truly flavors and package sizes, as we continue to lead innovation in the Hard Seltzer category,” said Boston Beer’s president and CEO Dave Burwick.

Just in time for 2021’s new year’s resolutions, Michelob Ultra is releasing an ultra light, low ABV organic hard seltzer in January. The inaugural variety pack will feature three flavors: Cucumber Lime, Peach Pear, and Spicy Pineapple. At only 80 calories per 12 ounce can, the premium seltzer is USDA-certified organic.

In addition to a variety 12-pack, Michelob Ultra Organic Seltzer will also be available in a 24-pack and a tallboy 25-ounce can. A second variety pack will follow later in the year.

Soon fans of celebrity chef Gordon Ramsay will be able to bring a little piece of Hell to their home kitchens; in December Ramsay announced that he is releasing his own spiked and sparkling RTDs, Hell’s Seltzer.

“Yes, even I enjoy a hard seltzer after a long day, so I decided to toss the devil horns into the ring and heat things up!” Ramsay said in a press release announcing his new venture. “Hell’s Kitchen will never freeze over, but a cold Hell’s Seltzer is a great start.”

Hell’s Seltzer will be released in four flavors, each inspired by popular menu items from Ramsay’s restaurant empire. Fans can soon sample Berry Inferno (a mix of peach, blueberry, and raspberry), Knicker Twist (containing hints of passionfruit, pineapple, and orange), Mean Green (a mix of kiwi, lime, mint, and pineapple) and the dessert ready That’s Forked (Key lime, vanilla, and graham).

AriZona Beverages and Heineken are teaming up to introduce SunRise Hard Seltzer in 2021. AriZona has long been known for its iconic cans of fruit juices and iced teas, and this will be the company’s first venture into harder (bubbly) waters. The spiked, sparkling water will contain a splash of real fruit.

AriZona’s SunRise Hard Seltzer will first be released in four varieties, inspired by the company’s popular juice blends: Mucho Mango, Cherry Punch, Lemon, and Grapefruit. Each 11.5 ounce can contains 100 calories and 4.6 percent ABV.

Victory Brewing Company announced its own new hard seltzer, Victory Waves. The new boozy bubbly water would  mark the first significant expansion for the Downingtown, PA based brewery outside of the craft beer space. Victory is best known for its Prima Pils, Golden Monkey tripel, StormKing Stout, and HopDevil IPA beers.

Victory Brewing is part of the Artisanal Brewing Ventures (ABV) group, which also includes Southern Tier Brewing, Southern Tier Distilling, Bold Rock Cider, and Sixpoint Brewing. The ABV group has previously had a significant presence in the RTD space, including Bold Rock’s  Copper Mule.

Molson Coors made significant moves into the hard seltzer space in 2020, adding both Vizzy and Coors Seltzer to its portfolio while announcing a major deal with Coca-Cola to distribute Topo Chico Hard Seltzer in the US. The beverage company’s effervescent growth looks set to continue into 2021 with the release of its new craft, spirits-based hard seltzer, Proof Point.

Proof Point Spirited Seltzers are made with genuine spirits and a splash of real juice. Molson Coors announced four inaugural formulations, each spiked with a different liquor: Vodka Seltzer with Lime, Whiskey Seltzer with Blackberry Lemon, Rum Seltzer with Mango Pineapple, and Tequila Seltzer with Grapefruit. All flavors contain 100 calories and no sugar.