Seltzer Momentum Continues at Craft Brewers Conference

The Craft Brewers Conference is making its triumphant return this week in Denver, Colorado. Last year’s conference was canceled at the last minute due to the Covid-19 pandemic, and in fact 2021’s conference itself was delayed for six months.

Anheuser-Busch Tests RTD Cocktails in a Box

At 12% ABV and 20 suggested servings per box, A-B’s new Boxology promises bartender quality cocktails made with real spirits.  The brand's innovation team developed the product in record time, having only applied for intent-to-use trademark protection in April of this year.

Breaking: Tom Bené to Lead Breakthru Beverage

Tom Bené has resigned his position as CEO of the National Restaurant Association, and will take the helm at Breakthru Beverage Group, a wholesaler with a large presence in the US and Canada.

White Claw Int’l CEO Resigns

Davin Nugent has held the position of CEO for the Dublin-based company for approximately seven years. The Independent based their reporting on “filings made with the Companies Registration Office,” according to a story published on August 29.
MIXX hard seltzer manufacturing

Bang to Open MIXX Hard Seltzer Manufacturing Facility

Bang’s hard seltzer, MIXX, has found a manufacturing home near Douglasville, Georgia. The new $145 million manufacturing and distribution facility is slated for Georgia’s Douglas County.

RancH2O Launches Gin Fizz

Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.
sparkling wine in cans

Heineken Grows Beyond Beer Category with Sparkling Wine

Heineken USA is taking an intriguing new step to expand its Beyond Beer portfolio by announcing Comb & Hive canned sparkling wine.

Boston Beer Diversification Continues

The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.

Boston Beer Signals Hard Seltzer Still Exploding with Pepsi Alliance

While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.

Vertical Wellness to Launch CBD Beverage Portfolio

Vertical Wellness's drink lineup will include sparkling beverages, waters, and iced teas all infused with CBD, as well as hemp shots.

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