Breaking News: Corona Limonada Hard Seltzer on Tap for Summer
Constellation announced that it is bringing a new hard seltzer to US markets; Corona Limonada will hit store shelves this June. Hard Seltzer News obtained early images of a 12-count mixed pack.
Corona Hard Seltzer Partners with FaZe
Corona Hard Seltzer has partnered with FaZe Clan to become the official hard seltzer of the prominent eSports organization.
Canada Finally Gets Bud Light Seltzer
Bud Light Seltzer is finally hitting Canadian shelves. After just over a year on the US market and thousands of social media requests, the...
White Claw Goes Global with Storytelling Campaign
White Claw, the OG hard seltzer that defined a segment, has launched its first global, storytelling campaign.
CACTI Hard Seltzer is Immediate Thorn in Side of White Claw, Truly
The tequila-inspired beverage has quickly become a worthy adversary in the hard seltzer market.
Stone to Launch Buenavida Seltzer in Bottles
Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
Cutwater Expands MLB Co-Branding
Cutwater Spirits is expanding its line of ready-to-drink (RTD) co-branded cocktails to six MLB teams, featuring the teams’ official logos and trademarks.
Thirsty Monk To Open Hard Seltzer Pub in Asheville
Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.
Blake Shelton Helps Launch Smithworks Lemonade Seltzers
Smithworks vodka is plowing new ground with hard seltzer, and has enlisted country music singer Blake Shelton to sow the US fields.
DISCUS and Responsibility.org Want to Put a HALT to Drunk Driving
An anti-impaired driving bill recently received a big endorsement from the drinks industry. Chris Swonger, president and CEO of the Distilled Spirits Council of...
