Ron Alvarado of Ficks Beverage Company – Interview Transcript

In a recent interview with Hard Seltzer News, Ficks co-founder Ron Alvarado talked about the company's origins, transitioning to an alcohol product, fermenting tips, and more.

Ficks Turns Oranges into Alcohol

When San Francisco-based Ficks Beverage Company began the transition from non-alcoholic cocktail mixers to hard seltzer, Ron Alvarado and his co-founder, Mike Williamson, had an important decision to make: Just how were they going to craft their product? 

On the Rocks Acquisition Gives Beam Instant Foothold in RTDs

“On the Rocks is the pioneer in the premium pre-mixed cocktails category, and joining forces couldn’t come at a better time,” said Albert Baladi, president and CEO of Beam Suntory.

Brian Shanks of Bold Rock Talks Openly about Joining Artisanal Brewing Ventures

In an exclusive interview with Hard Seltzer News, Brian Shanks, co-founder of Bold Rock Beverages, disclosed advantages of their joining Artisanal Brewing Ventures.  This is the transcript of the full interview.  Enjoy!

Bold Rock Uses Unique Alcohol for Hard Seltzer

In an exclusive interview, Brian Shanks, co-Founder of Bold Rock Brewing Ventures, spoke to Hard Seltzer News about his years in the industry and how he used his experiences and translated them into hard seltzer. 

Podcast: Bold Rock Co-Founder Brian Shanks on their Cleaner Hard Seltzer

This past week, Hard Seltzer News Podcast was joined by Brian Shanks, Co-Founder of Bold Rock. Listen...

PRESS Flavors Influenced by Culinary Travels

In an increasingly crowded market, hard seltzer brands have been working to develop flavors that stand out -- but also sell. PRESS Premium Alcohol...

Amy Walberg of PRESS Interviewed by Hard Seltzer News

HARD SELTZER NEWS (HSN) PODCAST WAS JOINED BY AMY WALBERG (AW) OF PRESS PREMIUM ALCOHOL SELTZER. HSN: Let’s talk about the early stages of PRESS....

Amy Walberg of PRESS Shares Inspiring Words for Independent Producers

On Friday, September 25, Hard Seltzer News interviewed Amy Walberg, founder of PRESS Premium Alcohol Seltzer. In this episode, Amy discussed juggling life as...

Camila Soriano and Diane Svehlak of Volley Tequila Seltzer Interviewed by Hard Seltzer News

HARD SELTZER NEWS PODCAST WAS JOINED BY CAMILA SORIANO (CS) AND DIANE SVEHLAK (DS) OF VOLLEY TEQUILA SELTZER.

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