Call for New Hard Seltzer Brands & Varieties

Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.

Coke Launches DTC in UK

The Coca-Cola Company (NYSE: KO) has launched a new direct-to-consumer (DTC) platform, Your Coca-Cola, in the United Kingdom.

Interview with Our Cart’s Danny Rejzner, CEO and Founder, and Clayton Baum, Head of...

Hard Seltzer News recently interviewed the principals at Our Cart, and discussed ways for brands to combat the rapidly shrinking shelf space at retail.  This is that interview transcript.

PODCAST: Our Cart Leaders Discuss Strategies at Retail for Hard Seltzer Brands

In a recent interview with Hard Seltzer News, Daniel Rejzner, CEO and Co-Founder of Our Cart, was joined by his Head of...

Mule 2.0 Levels Up with Four New RTDs

Mule 2.0, makers of the popular ready-to-drink (RTD) Moscow Mule, announced a major flavor expansion.

BudLight Seltzer Lemonade Set to Launch

Anheuser-Busch (NYSE: BUD) announced today the launch the BudLight Seltzer Lemonade, an innovation to extend their hard seltzer category.

Two Chicks Cocktails is a Brand Dedicated to Inclusion

Two Chicks Cocktails wants to bring the party, and everyone is invited! In an exclusive interview with Hard Seltzer News, Two Chicks CEO, Linda...

Scarlet Letter Seltzer Grows Beyond Arkansas

A rising new seltzer is straight out of Springdale, Arkansas - Core Brewing and Distilling Co’s hand-crafted, artisan Scarlet Letter Spiked Seltzer. In its home...

‘Merican Mule’s Road to Creating a True Bartender Quality RTD Experience

In an exclusive interview with Hard Seltzer News, Co-founder of Merican Mule, Dean Mahoney, spoke about the long road to developing bartender quality cocktails...

Delaware Craft Breweries Prohibited from Brewing Hard Seltzer

Although it may seem unusual, craft beer brewers in Delaware are currently prohibited by law from brewing hard seltzer in their facilities. Yet thanks...

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