Pepsi Readies Rockstar for Hard Debut

PepsiCo recently filed for trademark protection with intent to sell alcohol under the “Rockstar” brand.  It is looking more likely that Pepsi will soon follow Coca-Cola into the hard seltzer space. 

Ohza Raises More Capital for Expansion

Ohza, a line of ready-to-drink (RTD) sparkling wine cocktails based in Cambridge, Massachusetts, has secured $4 million in additional funding.

Constellation Stock Drops on Judge Ruling about Corona Hard Seltzer

A federal judge yesterday ruled that the lawsuit can continue, saying that Constellation Brands (NYSE: STZ) had failed to prove that it is entitled to sell hard seltzer in the US under the brand Corona.
6 Top Brands of Hard seltzer

Best Hard Seltzers of 2021: Reviews Have Spoken

Everyone has an opinion on hard seltzer these days, including consumer sites that cover food and pop culture. With the (third annual) Summer of...
Four flavors of Truly hard punch in cans

Truly Punch Helps Boost Boston Beer’s Share of Hard Seltzer Market

Truly Punch’s impressive debut has bolstered the hard seltzer brand’s sales numbers and paved the way for an equally impressive stock market performance from parent company, Boston Beer (SAM).
Luxardo sparkling RTDs in cans

Italian Spirits Legend Luxardo Enters RTD Cocktail Arena

Luxardo, is celebrating its 200 year anniversary by launching its first ever line of artisanal, ready-to-drink (RTD) canned cocktails in the US.

Harrod’s Places Hard Seltzer on Store Menu

Harrods, the largest and probably most famous department store in all of Europe, will sell hard seltzer. It's iconic Food Hall has added the drink to its offerings, a result of a partnership with Lilo beverages in London.

BOMANI Cold Buzz Hits Shelves in Arizona

BOMANI Cold Buzz, the award-winning alcohol-infused cold brew coffee company, is proud to announce the launch of its Original and Vanilla alcohol-infused cold brew coffees in Arizona retail stores including Walmart, Total Wine, BevMo!, Sprouts, Whole Foods, and many more retailers in the Phoenix area.

Bravago Makes Bold Move in Los Angeles

A new hard seltzer is about to launch in Southern California. Bravago hard seltzer will initially be released in three flavors, each at 5.1% ABV.
Ellie Goulding Served Hard Seltzer

Pop Singer Ellie Goulding Takes Share of Served Seltzer

Ellie Goulding just got Served. The British singer/songwriter recently became a co-owner of Served Hard Seltzer, acquiring a significant stake in the UK company. Goulding...

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