Sammy Hagar to Launch Canned Cocktails with Free Las Vegas Show

Legendary musician Sammy Hagar is launching his first line of ready-to-drink (RTD) beverages, Sammy’s Beach Bar Cocktails, later this month.

To-po Chi-co: A Perfect Contradiction

After a successful debut in Latin America, Europe, the United States, and China among others, Topo Chico Hard Seltzer is continuing its global launch with the help of a new ad campaign.

Hard Tea Launch is Huge for Jiant

Jiant is brewing something big. The “better-for-you alcohol company” launched a new line of hard teas earlier this summer. The company, which already crafts its popular hard kombuchas with green tea, saw a hard tea offering as the logical next step.

Coming Soon: Great Lakes Agave Twist Ranch Water

Great Lakes Brewing Company (GLBC) is the latest craft beer darling to make a move Beyond Beer and into hard seltzer.

Seltzer Momentum Continues at Craft Brewers Conference

The Craft Brewers Conference is making its triumphant return this week in Denver, Colorado. Last year’s conference was canceled at the last minute due to the Covid-19 pandemic, and in fact 2021’s conference itself was delayed for six months.
Bud light seltzer fall flavors in cans

Bud Light Seltzer Releases Fall Flannel Fling

Bud Light Seltzer shared more information about its upcoming limited edition Fall Flannel variety pack, which includes Pumpkin Spice hard seltzer.
MIXX hard seltzer manufacturing

Bang to Open MIXX Hard Seltzer Manufacturing Facility

Bang’s hard seltzer, MIXX, has found a manufacturing home near Douglasville, Georgia. The new $145 million manufacturing and distribution facility is slated for Georgia’s Douglas County.

Sapporo Hard Seltzer Tests Japan Market

Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.

Hard Seltzer Category Grows Up, Gets Serious

Analysts recently discussed the recent stock market performances of some of the most popular hard seltzer brands and what those performances mean for the future of the bubbly beverage.

Boston Beer Diversification Continues

The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.

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