Hard Seltzer News
Revised on August 1, 2020.
This Policy applies only to information we collect, process and use through the Platform. This Policy does not apply to information that we collect through other channels, such as information that we collect offline, from other websites or from emails you send us.
Information We Collect
We collect information about you to provide our services. For us to best provide our services to you (and to help make it feasible for us to do so), it is essential that we are able to collect and use the information as described in this Policy. This means that the data collection is largely necessary for fulfilling the relationship we have with you, and where that is not the case, we have a legitimate interest in collecting the information described below.
Information You Give Us
When you fill out registration forms, submit your article, or provide us with other personal information actively, we collect that information for processing and use in accordance with this Policy. Because we change our offerings and features from time to time, the options you have to provide us with personal information also may change, but here are some examples of situations in which you will have the opportunity to provide personal information to us:
Creating an account;
Signing up for email newsletter;
Completing a form related to one of our products or services;
Submitting an article;
Contacting us for technical support or customer service.
Depending on how you interact with our Platform, the personal information we collect from you may vary. For example, to create an account we may ask only for an email address and password. In other circumstances, such as when you complete a form related to a particular service offering, we may ask you to provide other information, which may include your name, phone number, and/or postal address. We also collect and store certain information associated with the actions you take.
If you connect to the Platform using Facebook, Google, LinkedIn, or another social networking site (each a “Social Networking Site”), we will receive information that you authorize the Social Networking Site to share with us, which may include public profile information, birthday, current city work, school, and email address. When we receive this information, it becomes HSN account information for purposes of your use of the Platform. This information also constitutes personal information and is therefore subject to this Policy. Any information that we collect from your Social Networking Site account may depend on the privacy settings you have set with the Social Networking Site, so please consult the Social Networking Site’s privacy and data practices. You have the ability to disconnect your Social Networking Site account from your HSN account by adapting the privacy settings in your Social Networking Site account. If you come to the Platform through a Social Networking Site, from other websites or with devices that enable third parties to collect information from or about you, such third parties receive information about you subject to their privacy policies.
If you enter credit card information on the Platform in connection with a purchase, that information is sent directly from your browser to the third-party service provider we use to manage credit card processing and we do not store it on our servers. The service provider is not permitted to use the information you provide except for the sole purpose of credit card processing on our behalf.
Information We Collect Automatically
When you use the Platform, your device is automatically providing information to us so we can respond and customize our response to you. The type of information we collect by automated means generally includes technical information about your computers, such as your IP address or other device identifiers, the type of device you use, and operating system version. The information we collect also may include usage information and statistics about your interaction with the Platform. That information may include the URLs of our web pages that you visited, URLs of referring and exiting pages, page views, time spent on a page, number of clicks, platform type, location data (if you have enabled access to your location on your mobile device), and other information about how you used the Platform.
Automated means of data collection include the following:
Log File Information. Log file information is automatically reported by your browser each time you access a website on our Platform. For example, when you access a HSN website, our servers automatically record certain information that your web browser sends when you visit any website. These server logs include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, and pages viewed.
Device Information. We collect information about the device you use to access the Platform, including the type of device, operating system, settings, and unique device identifiers, and IP address. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or Android phone. We collect the device type and any other information you choose to provide, such as username, geolocation, or email address.
How We Use Information
We use the information we collect to provide our services. For us to best provide our services (and to help make it feasible for us to do so), it is essential that we are able to collect and use the information as described in this Policy. So, it is largely necessary for fulfilling the relationship we have with you, and, where that is not the case, we have a legitimate interest in using the information we collect, including personal information, for these purposes:
to provide you with personalized content, services and offers of services offered by HSN, as well as other promotional content and services (for example, HSN and its affiliates may use your previous search and browsing history, or your Profile information, to determine relevant search results and provide you with recommended information on HSN or on sites of HSN affiliates, or HSN may reach out to you about companies you may be interested in; we also use your IP address and mobile device for these purposes); For the purposes of this Policy, “affiliates” means any entity that directly or indirectly, controls, is controlled by, or is under common control of or with HSN, now or in the future. “Control” for these purposes means having a majority of shares or the right and ability to direct management.
to customize and improve the features, performance, and support of the HSN site and sites of HSN affiliates;
to communicate with you or initiate communication with you on behalf of third parties through your HSN account or through other means such as email, telephone (including mobile phone), or postal mail, including through the use of contact information that you provide to us or (where it is lawful for us to do so) that we otherwise obtain from third-party resources;
to permit HSN to contact HSN users with respect to such recommendations, subject to visibility settings you control;
to provide relevant advertising, including interest-based advertising from us and third parties, which may mean that we share non-personally identifiable information to third-party advertisers;
to transmit your application and save your application materials;
to share your saved Profile with HSN, subject to visibility settings you control;
to allow HSN and HSN affiliates to process your personal data for the purpose of improving for internal operations, including detecting and preventing fraud and spam, troubleshooting, data analysis, testing, research, and service improvement (this includes use of your IP address and mobile device information to help diagnose problems with our service and to administer the Platform);
to create aggregate and statistical data that does not identify you individually and that we can commercialize (for example, we use mobile device data and IP addresses to gather demographic information);
for other purposes that you separately authorize as you interact with HSN.
When we collect any information that does not identify you as a specific natural person (“Non-Personal Information”), we are permitted to use and disclose this information for any purpose, notwithstanding anything to the contrary in this Policy, except where we are required to do otherwise by applicable law. Examples of Non-Personal Information include physical location information; demographic information, including gender, dates of birth, ZIP codes, etc.; or any personal information that has been anonymized, aggregated or de-identified. If we combine any Non-Personal Information with your personal information (such as combining your ZIP code with your name), we will use and disclose such combined information as personal information in accordance with this policy. Similarly, if applicable law requires that we treat certain Non-Personal Information as personal information, we will use and disclose this information as personal information in accordance with this policy.
How We Share Information
We only disclose your personal information to third parties as follows:
We use affiliated and unaffiliated service providers all over the world (including web servers, cloud storage systems, CRM providers, email services, content support teams, marketing partners, advertising partners, and others) to help us deliver our service and run our business subject to strict confidentiality agreements. These companies are authorized to use your personal information only as necessary to provide these services to us;
We may also share your information with HSN affiliates, namely any entity that directly or indirectly controls, is controlled by, or is under common control with HSN. Such affiliates shall process your personal data where we believe it is necessary for the purposes of a legitimate interest, and where such purposes are aligned with those for which you provided your personal data to us. These instances and processing activities are outlined in the “How We Use Your Information” section above.
In reorganization or sale of our Company or assets, your data may be transferred, subject to the acquirer and its affiliates accepting the commitments made in this Policy and compliance with applicable law;
We share certain information that does not identify you personally, but which is unique to your use of the Platform, such as category interest selections. When we share such information, we do not link interest selections with your name when we provide this information to others, such as advertisers.
We will otherwise share personal information with your consent.
What types of Cookies do we use?
We use two types of Cookies on the Platform: “session cookies” and “persistent cookies.” Session Cookies are temporary Cookies that remain on your device until you leave the Platform. A persistent Cookie remains on your device for much longer until you manually delete it (how long the Cookie remains will depend on the duration or “lifetime” of the specific Cookie and your browser settings).
What are Cookies used for?
Cookies transmit information about you and your use of the Platform, such as your browser type, search preferences, profile info, data relating to advertisements that have been displayed to you or that you have clicked on, and the date and time of your use. Except for an identifier Cookie that we associate with registered accounts to prevent fraud by members of the Platform, Cookies link to certain unique information such as the category interest that you entered at the time of registration or on your profile, but this is not linked to your name.
Preferences and Features
Analytics and Performance
Ad Choices and Managing Cookies
HSN works with several third parties to provide you with personalized, interest-based advertising. We may target ads to you, and measure their performance, on and off the Platform using:
Member-provided profile information (e.g., category interest, occupation, location, authorized information shared from your Social Networking Site)
Your use of the Platform (e.g., search history, clicks, companies you follow);
Information inferred from data described above (e.g., using category interest from a profile to infer industry, interest, and investment bracket).
The IP address or mobile device location information (to the extent you have enabled location tracking on your device);
Cookies (both on and off the Platform) which may include information from the Ad Partners we use to help deliver relevant ads to you.
How We Work with Third-Party Ad Partners
When we work with our Ad Partners to serve you personalized, interest-based advertising, we do not share information with them that they can use to identify you or associate with you as a specific individual unless you have instructed us to do so. Similarly, if one of these Ad Partners has information about you saved in one of their own Cookies on your browser, they use that information to help us send you a relevant ad, but they do not share with us information that we can associate with you as an individual.
We work with third parties, such as Google Analytics, to provide analytics services that use the Cookies set on your device to measure the performance of advertising and track traffic to HSN generally. We have also implemented Google Analytics Audience Targeting, which categorizes Cookie information so that we and third-party service providers can better deliver advertisements that are relevant and useful to you on the Platform and various websites across the internet.
Opting Out of Cookies
If you enable location data, we may use your location data to serve you geo-targeted ads for advertisers that are local to you. In such instances, we do not share your location with the advertiser or advertising network; rather, we provide the advertiser or advertising network with a means to push ads through to users located in certain areas. You may disable location services at any time in your device privacy settings.
Ad Partner Cookies
Here are some options for managing the third-party Cookies used by our Ad Partners:
You may be able to opt out of third-party advertiser and ad network placement of Cookies or targeted advertising generally by visiting the following links: TRUSTe’s opt-out tool; Network Advertising Initiative; Digital Advertising Alliance; European Interactive Digital Advertising Alliance (for users in the EU); The Digital Advertising Alliance of Canada (for users in Canada). You will continue to receive generic ads by companies not listed with these opt-out tools.
You can opt out of tracking by Google Analytics and Google Analytics Demographics and Interest Reporting services by visiting Google Ads Settings or by downloading the Google Analytics Opt-Out Browser Add-on.
Please note: If ads or other features on the Platform are provided by third parties, those parties set and use their own Cookies that are subject to those third parties’ privacy notices and policies. HSN does not have access to, or control over, these Cookies. Also, if you respond to ads posted by third parties or submit information to third parties via the Platform, such third parties receive information about you subject to their privacy policies.
Do Not Track Signals
We do not currently respond to ‘do not track’ signals and similar settings or mechanisms. When you use the Platform, we try to provide a customized experience.
Other Important Privacy Information
International Resident Rights
If you are a resident of the European Economic Area, or any other country providing its residents the rights substantially like the GDPR, you have the following data protection rights:
If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided at “Contact us“.
In addition, you can object to the processing of your personal information, ask us to restrict the processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided at “Contact us“.
You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing emails we send you. Registered users can manage their account settings and email marketing preferences as described in the “Choices Regarding Your Personal Information” section below. If you are an unregistered user, or to opt-out of other forms of marketing (such as postal marketing or telemarketing), you may contact us using the contact details provided at “Contact us“.
Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent. You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We will respond to all requests within a reasonable timeframe. Notwithstanding the foregoing, we reserve the right to keep any information in our archives that we deem necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
Choices Regarding Your Personal Information
In addition to your rights outlined above, if you are an individual member of HSN, you can manage your account settings on the “update profile” page on the Platform where we provide you with the opportunity to ‘opt-out’ of having your personal information used for certain purposes.
We will send you notifications and if, and to the extent, you have opted-in to promotional communications or other messages using the contact information (e.g., your email address, your mobile device identifier) you provided to us when you registered or when you requested information from us. You may opt-out of continuing to receive optional messages by following the instructions included in each message. Also, you can control most of the emails you receive from us by editing your email preferences within “update profile” settings on the site; provided you will need to separately opt-out of receiving our various blog post update emails by unsubscribing to each blog that you have originally subscribed to.
We will send you service-related announcements when we believe it is necessary to do so. Generally, you cannot opt-out of these announcements, which are not primarily promotional in nature. If you do not wish to receive these announcements, you have the option to deactivate your account. In some cases, you can stop or limit the information we collect by automated means.
Close Your Account
If you’d like to close your HSN account, you can do so within Update Profile on the Platform. When you close your account, we reserve the right to continue to post anonymous posts and to keep any information in a closed account in our archives that we deem necessary to comply with our legal or regulatory obligations, resolve disputes and enforce our agreements. If, after you close your account, you wish to know which personal information we keep you can proceed in accordance with your rights set out above.
How Long We Keep Your Personal Information
We keep your personal information only so long as we need it to provide the Platform to you and fulfill the purposes described in this Policy. This is also the case for anyone that we share your personal information with and who carries out services on our behalf. Retention periods can vary significantly based on the type of information and how it is used. Our retention periods are based on criteria that include legally mandated retention periods, pending or potential litigation, our intellectual property or ownership rights, contract requirements, operational directives or needs, and historical archiving. When we no longer need to use your personal information and there is no need for us to keep it to comply with our legal or regulatory obligations, resolve disputes and enforce our agreements, we’ll either remove it from our systems or depersonalize it so that we can’t identify you.
Security. We employ physical, electronic, and managerial measures to safeguard the information we collect online. However, no company can fully eliminate security risks, so we cannot make guarantees about any part of our services. You are responsible for keeping your username and password secret. Once you have registered with us, we will never ask you for your password. Please create a unique password for your HSN account and do not use it for any other web services or applications. Do not share your password with anyone else.
Privacy of Minors
To access or use the Platform you must be at least 16 years of age or, if older, the age of majority in your jurisdiction, otherwise, you may not use the Platform. If you become aware that a child has provided us with personal information without parental consent, please contact us. If we become aware that a child has provided us with personal information without parental consent, we remove such information and terminate the child’s account.
The information about you that we collect, process and/or use through the Platform is controlled by HSN, in Wilmington, North Carolina. HSN and the services it provides are hosted and provided outside of the European Economic Area (EEA), including in the United States, for the purposes described in this policy. The privacy protections and the rights of authorities to access your information in these countries may not be the same as in your home country. We take additional measures when information is transferred from the EEA. This includes having standard clauses approved by the European Commission in our contracts with parties that receive information outside the EEA. We also rely on European Commission adequacy decisions about certain countries, as applicable, for data transfers to countries outside the EEA.
We may revise this Policy from time to time by posting an updated version on the Platform. The revised Policy will be effective immediately for unregistered users and users registering accounts or otherwise acknowledging the Policy on or after the revision date. For other users who registered accounts before the revision date, it will also become effective immediately. However, they can object to the new Policy within thirty (30) days after the revision date. If we make a change that we believe materially reduces your rights or increases your responsibilities, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this website prior to the change becoming effective. We may provide notice of changes in other circumstances as well. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of the Platform is subject to the most current effective version of this Policy. If you object to the Policy after it becomes effective for you, you may no longer use the Platform.
If you have any questions or suggestions regarding this Policy, please contact us.