Earlier this year, when the beverage first sold out, opportunists took to eBay and similar sites to list their cans for upwards of $70.
Molson Coors Beverage Company's revitalization plan is paying off big time in Canada.
During Molson Coors’ Q3 earnings call CEO Gavin Hattersley praised the company’s Beyond Beer successes and insisted, “Hard seltzers are here to stay.”
Critics are concerned that portions of the Governor Gavin Newsom's plan will end up doing more harm than good when it comes to expanding California’s recycling efforts.
Industry insiders have been looking for PepsiCo to release its first hard beverage since its biggest rival, The Coca-Cola Company, announced the release of Topo Chico Hard Seltzer last August.
Packaging offers beverage makers a powerful way to tell their brand story, and an opportunity to differentiate themselves from the competition. A consumer’s first...
This is a big week for the competitive public companies producing hard seltzer, as the product evolves with fierce competition -- a win for both consumers and savvy producers.
RTD cocktail products continue to provide consumers with new and innovative ways to enjoy spirits. Drizly predicts that the RTD cocktail sub-category will continue to surge through the summer months and beyond.
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
Truly Punch’s impressive debut has bolstered the hard seltzer brand’s sales numbers and paved the way for an equally impressive stock market performance from parent company, Boston Beer (SAM).