CACTI Hard Seltzer Becomes Overnight Collectible

Earlier this year, when the beverage first sold out, opportunists took to eBay and similar sites to list their cans for upwards of $70.

Molson Coors Canada Strategy is Paying Off

Molson Coors Beverage Company's revitalization plan is paying off big time in Canada.

Molson Coors CEO: Hard Seltzer is Here to Stay

During Molson Coors’ Q3 earnings call CEO Gavin Hattersley praised the company’s Beyond Beer successes and insisted, “Hard seltzers are here to stay.”

California Recycling Law Could Backfire

Critics are concerned that portions of the Governor Gavin Newsom's plan will end up doing more harm than good when it comes to expanding California’s recycling efforts.

Pepsi Answers Coke, Hard Seltzer Wars Stage is Set

Industry insiders have been looking for PepsiCo to release its first hard beverage since its biggest rival, The Coca-Cola Company, announced the release of Topo Chico Hard Seltzer last August.
Husky PET packaging ideas for hard seltzer

Hard Beverage Makers See PET as Packaging with a Purpose

Packaging offers beverage makers a powerful way to tell their brand story, and an opportunity to differentiate themselves from the competition.  A consumer’s first...

Big Week For Seltzer Earnings as Competition Heats Up

This is a big week for the competitive public companies producing hard seltzer, as the product evolves with fierce competition -- a win for both consumers and savvy producers.

RTD Cocktails Offer Exciting Innovation for Spirits Producers

RTD cocktail products continue to provide consumers with new and innovative ways to enjoy spirits. Drizly predicts that the RTD cocktail sub-category will continue to surge through the summer months and beyond.

Breaking: Coors Seltzer Discontinued in US

There is one fewer hard seltzer SKU for distributors and retailers to carry.  Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
Four flavors of Truly hard punch in cans

Truly Punch Helps Boost Boston Beer’s Share of Hard Seltzer Market

Truly Punch’s impressive debut has bolstered the hard seltzer brand’s sales numbers and paved the way for an equally impressive stock market performance from parent company, Boston Beer (SAM).

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