Four flavors of Truly hard punch in cans

Truly Punch Helps Boost Boston Beer’s Share of Hard Seltzer Market

Truly Punch’s impressive debut has bolstered the hard seltzer brand’s sales numbers and paved the way for an equally impressive stock market performance from parent company, Boston Beer (SAM).

Illinois Extends To-Go Cocktails While Offering Shots for a Shot

Illinois extended its cocktail to-go law, allowing bars and restaurants to sell alcohol to-go for another three years. The law, which was created to help hospitality businesses struggling during the COVID-19 pandemic, will now remain in effect until at least January 3, 2024.
Anheuser-Busch Hard Seltzer profits

Brewers Profits Increase When They Go Beyond Beer

Hard seltzers are dominating the alcoholic beverage industry. The hard seltzer market reached $3.8 billion last year and is projected to hit $11 billion by 2027. We examine the profitability of the popular beverage and the approach by Anheuser-Busch (NYSE: BUD), Molson Coors (NYSE: TAP), Constellation Brands (NYSE: STZ), and Boston Beer (NYSE: SAM).
Hard seltzer takes share from beer

Big and Small Hard Seltzer Brands Take Share from Beer

Hard seltzer currently comprises about 20% of beer sales, with that share expected to rise proportionately with temperatures and outdoor activities.
convenience store hard seltzer

Convenience Stores Win Big with Hard Seltzer

In spite of its challenges, for the convenience segment 2020 was a year of growth, partially driven by the shift from on-premise to off-premise beverage alcohol consumption, and hard seltzer played a big role.

DISCUS and Responsibility.org Want to Put a HALT to Drunk Driving

An anti-impaired driving bill recently received a big endorsement from the drinks industry. Chris Swonger, president and CEO of the Distilled Spirits Council of...
Women of hard seltzer

Women Executives Forge Future of Hard Seltzer

March is Women’s History Month, and Hard Seltzer News is celebrating the women who are making history in the burgeoning spiked and sparkling space.

Enjoy a Socially Distanced St. Patrick’s Day

As we hit the one-year mark on the global pandemic, marked by unprecedented decline in on-premise consumption, bars and restaurants are seeing a rapid rise in traffic.
Topo Chico Hard Seltzer 12 pack

First Look: Topo Chico Hard Seltzer Launch in US

Topo Chico hard seltzer will soon launch in US markets, following its successful debut in European and Latin American markets, and is seen as a key component of the company's Emerging Stronger strategy.
bud light seltzer at the beach

Hard Seltzer to Again Increase Q2 Seasonal Share

The spiked and sparkling segment shows promise for sales growth in the second quarter of 2021.

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