Pepsi Answers Coke, Hard Seltzer Wars Stage is Set

Industry insiders have been looking for PepsiCo to release its first hard beverage since its biggest rival, The Coca-Cola Company, announced the release of Topo Chico Hard Seltzer last August.
Husky PET packaging ideas for hard seltzer

Hard Beverage Makers See PET as Packaging with a Purpose

Packaging offers beverage makers a powerful way to tell their brand story, and an opportunity to differentiate themselves from the competition.  A consumer’s first...

Big Week For Seltzer Earnings as Competition Heats Up

This is a big week for the competitive public companies producing hard seltzer, as the product evolves with fierce competition -- a win for both consumers and savvy producers.

RTD Cocktails Offer Exciting Innovation for Spirits Producers

RTD cocktail products continue to provide consumers with new and innovative ways to enjoy spirits. Drizly predicts that the RTD cocktail sub-category will continue to surge through the summer months and beyond.

Breaking: Coors Seltzer Discontinued in US

There is one fewer hard seltzer SKU for distributors and retailers to carry.  Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
Four flavors of Truly hard punch in cans

Truly Punch Helps Boost Boston Beer’s Share of Hard Seltzer Market

Truly Punch’s impressive debut has bolstered the hard seltzer brand’s sales numbers and paved the way for an equally impressive stock market performance from parent company, Boston Beer (SAM).

Illinois Extends To-Go Cocktails While Offering Shots for a Shot

Illinois extended its cocktail to-go law, allowing bars and restaurants to sell alcohol to-go for another three years. The law, which was created to help hospitality businesses struggling during the COVID-19 pandemic, will now remain in effect until at least January 3, 2024.
Anheuser-Busch Hard Seltzer profits

Brewers Profits Increase When They Go Beyond Beer

Hard seltzers are dominating the alcoholic beverage industry. The hard seltzer market reached $3.8 billion last year and is projected to hit $11 billion by 2027. We examine the profitability of the popular beverage and the approach by Anheuser-Busch (NYSE: BUD), Molson Coors (NYSE: TAP), Constellation Brands (NYSE: STZ), and Boston Beer (NYSE: SAM).
Hard seltzer takes share from beer

Big and Small Hard Seltzer Brands Take Share from Beer

Hard seltzer currently comprises about 20% of beer sales, with that share expected to rise proportionately with temperatures and outdoor activities.
convenience store hard seltzer

Convenience Stores Win Big with Hard Seltzer

In spite of its challenges, for the convenience segment 2020 was a year of growth, partially driven by the shift from on-premise to off-premise beverage alcohol consumption, and hard seltzer played a big role.

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