hard seltzer and RTD acquisition activity

Expect Hard Seltzer Startup Acquisition Activity in 2021

Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment. 
Corona limonada

Breaking News: Corona Limonada Hard Seltzer on Tap for Summer

Constellation announced that it is bringing a new hard seltzer to US markets; Corona Limonada will hit store shelves this June.  Hard Seltzer News obtained early images of a 12-count mixed pack.
Bud Light Seltzer Canada cans

Canada Finally Gets Bud Light Seltzer

Bud Light Seltzer is finally hitting Canadian shelves. After just over a year on the US market and thousands of social media requests, the...
Corona Hard Seltzer Fuel

Investors Await Corona Hard Seltzer Performance Announcement

Come tomorrow all eyes will be on Constellation Brands’ current MVP, Corona Hard Seltzer, as investors hope to see the company beat Q4 projections with the help of the seltzer line’s growing popularity in the US. 
Cacti hard seltzer 9 pack

CACTI Hard Seltzer is Immediate Thorn in Side of White Claw, Truly

The tequila-inspired beverage has quickly become a worthy adversary in the hard seltzer market.
Buenavida hard seltzer

Stone to Launch Buenavida Seltzer in Bottles

Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.

Blake Shelton Helps Launch Smithworks Lemonade Seltzers

Smithworks vodka is plowing new ground with hard seltzer, and has enlisted country music singer Blake Shelton to sow the US fields.
Hornitos hard seltzer

Hornitos Hard Seltzer Hits Select Markets

The iconic tequila brand Hornitos is ready to jumpstart your summer with its new ready-to-drink (RTD) sparkling canned tequila cocktail.
Proof Point Seltzer

Breaking: Molson Coors Launches Proof Point Seltzer

Proof Point premium ready-to-drink (RTD) canned cocktails are made with real spirits and real juice.

UPDATE: Topo Chico Hard Seltzer In Stores Today

The long awaited, much anticipated Topo Chico Hard Seltzer begins its retail journey today, with a strategic rollout by Molson Coors (NYSE: TAP).

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