Drifter Expands Portfolio with Nordic-Style Gin

Drifter Cocktail Company is expanding its lineup of canned craft cocktails to include the Nordic-Style Gin & Tonic. The new ready-to-drink (RTD) beverage joins Drifter’s family of cocktails “inspired by global spirits and drink traditions.”

Tilray Acquires Breckenridge Distillery

Canadian cannabis and pharmaceutical powerhouse Tilray continues to secure its footing in the US with the acquisition of Breckenridge Distillery in Colorado.

Canopy Growth Continues Expansion of RTD Beverages with THC

Canopy will focus on future growth by preparing its products for the anticipated widespread legalization of cannabis in the US. Products such as the company’s portfolio of CBD and THC beverages will lead the way for Canopy in the United States’ budding market.

Sonic Hard Seltzer Slims the Can and Expands Its Reach

Sonic Hard Seltzers are ditching their old packaging and opting instead for new, slim cans. The aesthetic change takes place alongside news that the brand will be expanding its distribution footprint into several new markets.

Molson Coors Canada Strategy is Paying Off

Molson Coors Beverage Company's revitalization plan is paying off big time in Canada.

Molson Coors CEO: Hard Seltzer is Here to Stay

During Molson Coors’ Q3 earnings call CEO Gavin Hattersley praised the company’s Beyond Beer successes and insisted, “Hard seltzers are here to stay.”

Dogfish Head Expands Canned Cocktails with Vodka, Gin Crush

Dogfish Head’s new ready-to-drink (RTD) varieties are now available alcohol retail locations nationwide.

Big Beer No Longer Natural Foe of Lower RTD Taxes

Brewing giants, many of which have long since been opposed to lowering taxes on spirits, now have more reasons than ever before to support legislation in favor of doing just that.

Heineken Strategically Grows Global Footprint of Pure Piraña

Pure Piraña launched in Mexico and New Zealand, and Heineken has methodically increased distribution.

Make it a Double: Hard RTDs to Have Strong Growth

According to IWSR data, the category is projected to double its volume shares from 4% to 8% of total beverage alcohol between now and 2025.

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