Founders Más Agave is a Different Kind of Premium Hard Seltzer

The premium positioning opens up the possibility of differentiation in the increasingly crowded hard seltzer space, while bringing more profit margin.

How to Get Served Hard Seltzer in UK

As hard seltzers grow in popularity in the UK, Served has found popularity serving its spiked and sparkling drinks on Amazon.

Call for New Hard Seltzer Brands & Varieties

Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.

Biza Sees a Bubbly 2021

After a socially distanced 2020, Biza Cocktails are launching through DTC and multi-state distribution. Biza makes cocktails with creative...

Coke Launches DTC in UK

The Coca-Cola Company (NYSE: KO) has launched a new direct-to-consumer (DTC) platform, Your Coca-Cola, in the United Kingdom.

Interview with Our Cart’s Danny Rejzner, CEO and Founder, and Clayton Baum, Head of...

Hard Seltzer News recently interviewed the principals at Our Cart, and discussed ways for brands to combat the rapidly shrinking shelf space at retail.  This is that interview transcript.

Analyst Downgrades Truly Parent SAM Stock

Markets were surprised this morning by word that Cowen managing director Vivien Azer had downgraded guidance on Boston Beer Co. (NYSE: SAM).

PODCAST: Our Cart Leaders Discuss Strategies at Retail for Hard Seltzer Brands

In a recent interview with Hard Seltzer News, Daniel Rejzner, CEO and Co-Founder of Our Cart, was joined by his Head of...

First Look: Mike’s Hard Lemonade SELTZER

We are just days away from one of the most anticipated spiked and sparkling releases of 2021: Mike’s Hard Lemonade Seltzer.

Sierra Nevada Brewing Old Chico Hoppy Hard Seltzer

Sierra Nevada is diving into hard seltzer and bridging the gap between beer and boozy bubbly water in the process.

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