Hard Seltzers: Boom or Bust?
Hard seltzer is a ready-to-drink beverage that blends carbonated water, alcohol, and fruit flavoring in a can for portability. The absolute explosion in interest...
Tell Me Whey: Dairy Hard Seltzer Developed by Cornell Scientist
Norwhey, a Nordic-inspired hard seltzer made from a byproduct of yogurt, is “light, tart, with a little bit of fruitiness,” according to inventor Sam...
Seltzer Category Expanded for 2022 Craft Beer Marketing Awards
Deadline Extended to February 14
The Craft Beer Marketing Awards is in its third year recognizing “the very best marketing in the brewing industry.”
The first-of-its-kind...
5 RTD Cocktails to Enjoy on National Happy Hour Day
The holiday season is arriving sooner than expected. National Happy Hour Day is Friday, November 12, and this year we’re not wasting time mixing...
Willie’s Superbrew Expands Superbeach Cleanup Efforts to NJ
Willie’s Superbrew is bringing its SuperBeach Cleanup efforts to New Jersey’s shoreline.
Whisper Creek Tennessee Sipping Cream Launches Spiked Coffee Cocktails
The multi-award-winning, Whisper Creek Tennessee Sipping Cream, a spirit brand of Pennington Distilling Company, announces launch of new product—Whisper Creek Spiked Coffee cocktails. Whisper...
Celebrate National Coffee Day into the Night
If you’re looking to keep the National Coffee Day festivities percolating into the evening hours, we’ve got three ready-to-drink (RTD) hard coffee brands that will do the trick.
Mico Tequila Launches Ready-To-Drink Tequila Seltzers For Elevated Summer Sipping
Mico Tequila, the modern spirited, small batch tequila distillers, have made a name for themselves in the seltzer genre now, offering ready-to-drink Mico Tequila...
Pop Singer Ellie Goulding Takes Share of Served Seltzer
Ellie Goulding just got Served. The British singer/songwriter recently became a co-owner of Served Hard Seltzer, acquiring a significant stake in the UK company.
Goulding...
Costco Restocks Kirkland Hard Seltzer
Kirkland Signature Hard Seltzer is back at Costco after disappearing from the big-box retailer’s shelves over the winter. This is welcome news for loyal shoppers who have been frantically taking to Reddit and other online forums in search of the beverage.
