Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment.
Diageo, one of the largest producers of spirits and beers in the world, announced on Monday that they have acquired Far West Spirits LLC.
Ardagh Group (NYSE: ARD), which supplies aluminum cans for Mark Anthony Group in the packaging of White Claw, today announced a merger with The Gores Group in a deal valued at approximately $8.5 billion.
Hard Seltzer News interviewed Josh Landan, CEO at Ashland Hard Seltzer, last August, at a time when his brand was still adding California cities to distribution. He spoke to the power of collaboration with friends and contacts in order to successfully grow a brand.
San Diego-based Ashland Hard Seltzer will soon be sold to Anheuser-Busch (NYSE: BUD). Hard Seltzer News published a feature on Ashland its early days of growth. CEO Josh Landan in a podcast spoke of his brand's identity and power of the Rolodex.
After attempts to settle the matter out of court, Anheuser-Busch (NYSE: BUD) Mexican division Grupo Modelo filed Monday in Federal Court to stop Constellation Brands (NYSE: STZ) practices around selling hard seltzer.
Molson Coors (NYSE: TAP) is offering consumers a whole new way to taste the Rockies. The beverage company announced its first line of CBD-infused drinks.
Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
There is another RTD announcement coming soon, as Molson Coors expands their Beyond Beer arsenal through innovation, acquisition, and partnership.
The company's Daleville, VA brewing facility will take center stage for the expansion.