The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.
PepsiCo (NASDAQ: PEP) announced that it will be forming a new company to launch HARD MTN DEW, a spiked version of its Mountain Dew brand.
Industry insiders have been looking for PepsiCo to release its first hard beverage since its biggest rival, The Coca-Cola Company, announced the release of Topo Chico Hard Seltzer last August.
While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.
PepsiCo has agreed to sell its Tropicana and Naked Juice brands to PAI Partners, generating $3.3 billion in cash. Private equity fund PAI Partners has controlling investments in Refresco, the world's largest independent bottler of beverages, which packages canned cocktails and beer, among other items.
Diageo (NYSE: DEO) reported its fiscal year 2021 earnings on Thursday. The international beverage alcohol company, and maker of Smirnoff hard seltzer, had an impressive year all around. The company reported “strong growth in net sales, operating profit and cash generation.”
This is a big week for the competitive public companies producing hard seltzer, as the product evolves with fierce competition -- a win for both consumers and savvy producers.
The Boston Beer Company (NYSE: SAM) will announce financial results Thursday, and expectations are high for the makers of Truly hard seltzer.
The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.