Canned Cocktails Assist with On Premise Labor Woes

As the service industry attempts to navigate high turnover and unfilled positions, it is leaning on canned cocktails and ready-to-drink (RTD) beverages to help fill the void.
Bud light seltzer fall flavors in cans

Bud Light Seltzer Releases Fall Flannel Fling

Bud Light Seltzer shared more information about its upcoming limited edition Fall Flannel variety pack, which includes Pumpkin Spice hard seltzer.

Anheuser-Busch Tests RTD Cocktails in a Box

At 12% ABV and 20 suggested servings per box, A-B’s new Boxology promises bartender quality cocktails made with real spirits.  The brand's innovation team developed the product in record time, having only applied for intent-to-use trademark protection in April of this year.

Hard Seltzer Makes Debut at Duke Football Games this Fall

Duke is joining other North Carolina schools in the conference, including the University of North Carolina in Chapel Hill and North Carolina State University in Raleigh to allow sales of hard beverages at more than just premium seating at home football games this season.

Fabrizia Vodka Soda Hopes to Put Squeeze on Goliaths

Fabrizia, a family-owned spirits company based in Salem, New Hampshire, recently launched a ready-to-drink (RTD) Vodka Soda line. Known for crafting its flagship limoncello liqueur with 100% Sicilian lemons, Fabrizia may appear to be an unlikely contender in the highly competitive category of hard seltzer.

Hard Seltzer Preferred Drink Off Campus this Fall

A recent study conducted by the Generation Lab, a polling and research firm based in Washington DC, found hard seltzer is perceived as “on the rise” among college students.

Bravazzi Takes Early Lead in Canned Cocktail Voting

USA Today wants to know the public's favorite ready-to-drink (RTD) canned cocktail. The online edition is rounding up its readers’ favorite RTDs, spirits, new...

RancH2O Launches Gin Fizz

Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.

Hard Seltzer Category Grows Up, Gets Serious

Analysts recently discussed the recent stock market performances of some of the most popular hard seltzer brands and what those performances mean for the future of the bubbly beverage.

Boston Beer Diversification Continues

The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.

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