Boston Beer Profits Up 80%? Truly.

Dave Burwick, president and CEO, noted "The growth of the Truly brand, led by Truly Lemonade Hard Seltzer, continues to be very strong and we expect the Truly brand to continue to lead the growth of the business into 2021.”

Hard Seltzer C-Store Sales Up 190% in Q3

The latest Goldman Sachs retailer survey indicates continued meteoric rise in hard seltzer sales at convenience stores.

Martinis in a Can are Shaken, Not Stirred

International spirits company Diageo is adding two new ready-to-drink (RTD) brands to its rapidly rising lineup of canned cocktails.

Brown-Forman Acquires New Zealand’s Part Time Rangers RTD Brand

Brown-Forman (NYSE:BF.A) (NYSE:BF-B), the parent company of Jack Daniels, plans to buy the New Zealand based ready-to-drink (RTD) cocktail brand Part Time Rangers. In addition...

AriZona and Heineken Partner Up for SunRise Hard Seltzer

Famous iced tea and juice brand AriZona Beverages will launch an exciting new hard seltzer, SunRise, in 2021.  Heineken USA and Hornell Brewing Company,...

Heineken Introduces Bask, a Crossover Hard Seltzer

Heineken is hoping to bridge the gap between beer and boozy bubbly waters with the release of Bask, its new IPA Style Hard Seltzer....

Topo Chico Launches in Mexico City and Brazil

The Coca-Cola Company has officially entered the Latin American hard seltzer market as Topo Chico Hard Seltzer hits stores in Mexico and Brazil.

RTD, Seltzer Startups are Ripe for Acquisition

For startup companies looking to cash out quickly, this race between large beverage companies to acquire RTD market share is creating a once-in-a-lifetime opportunity. 

Pabst Seltzer in High-ly Unusual Arrangement with Pabst Brewing Co

A new seltzer is hitting the market in California, but the special ingredient isn’t alcohol; LA-based Pabst Labs is introducing a cannabis infused seltzer which bears Pabst Blue Ribbon’s name and iconic logo.

Tips on Adding Vitamins to Your Hard Seltzer

The Vitamin C from Vizzy could help prevent or reduce the effect of hangovers.

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