The hotel industry is embracing canned cocktails as a savvy post-pandemic alternative to made-to-order drinks. Cambria Hotels and Marriott both recently reported that ready-to-drink (RTD) cocktails are checking in and it appears the canned beverages are planning for an extended stay.
Truly Hard Seltzer has revealed that its first taproom will be located in Los Angeles with an opening date in early 2022.
The Buffalo Bills have teamed up with Corona Hard Seltzer, making the Constellation beverage brand an official hard seltzer of the New York-based NFL team.
As the service industry attempts to navigate high turnover and unfilled positions, it is leaning on canned cocktails and ready-to-drink (RTD) beverages to help fill the void.
The Dallas Cowboys and Molson Coors will continue their 30 year collaboration. During a ribbon cutting event for AT&T Stadium’s new Miller Lite House last week, the duo announced a 10-year extension of their iconic partnership.
Virginia-based FasMart convenience stores have partnered with DoorDash to bring alcoholic beverages to your door.
Duke is joining other North Carolina schools in the conference, including the University of North Carolina in Chapel Hill and North Carolina State University in Raleigh to allow sales of hard beverages at more than just premium seating at home football games this season.
Quirk, the “hard seltzer with more personality,” has expanded its product offerings, as well as its distribution footprint and marketing efforts in order to make it even easier for thirsty fans to get their hands on the eccentric hard seltzers.
Molson Coors (NYSE: TAP) reported its Q2 earnings Thursday, beating analysts’ top and bottom line estimates and posted, what the company called, “its best quarterly top-line growth in more than a decade.”
Kové, launched in May of 2021, might be new to the ready-to-drink (RTD) scene but the brand is steeped in centuries of tradition.