The Pennsylvania Senate has passed HB 1154, which expands the carry-out sales of ready-to-drink cocktails by bars and restaurants in the state.
Thanks to the recent re-openings of many cities and states, bars and restaurants are finally able to serve consumers at full capacity.
Harrods, the largest and probably most famous department store in all of Europe, will sell hard seltzer. It's iconic Food Hall has added the drink to its offerings, a result of a partnership with Lilo beverages in London.
As bars and restaurants are permitted to re-open and return to capacity, what will the supply chain look like?
Illinois extended its cocktail to-go law, allowing bars and restaurants to sell alcohol to-go for another three years. The law, which was created to help hospitality businesses struggling during the COVID-19 pandemic, will now remain in effect until at least January 3, 2024.
United Airlines launched service of White Claw hard seltzer on Tuesday, right on schedule.
Sonic Drive-In restaurants will not sell hard seltzer, in spite of releasing the branded beverage alcohol on May 18 at retail outlets. Initial distribution is limited to certain Oklahoma retailers, including Casey’s, Costco, Homeland, Reasor’s, Sprout’s, Target, Walmart, and Whole Foods.
Lunar hard seltzer is the first hard seltzer to use MSG, but its connections with Asian American culture runs much deeper. Founded in New York City by Sean Ro and Kevin Wong, Lunar is a brand born during the pandemic and rapidly gaining national attention.
In more news that life is getting back to normal, United Airlines added White Claw hard seltzer to its inflight menu of drink options. The announcement came with the resumption of inflight service by most major airlines by June 1.
Heineken USA just announced a major new partnership - it became the new import beer and hard seltzer partner of the Miami Dolphins. The company has several options for hard seltzer at Hard Rock Stadium.