hard seltzer and RTD acquisition activity

Expect Hard Seltzer Startup Acquisition Activity in 2021

Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment. 
Corona Hard Seltzer Fuel

Investors Await Corona Hard Seltzer Performance Announcement

Come tomorrow all eyes will be on Constellation Brands’ current MVP, Corona Hard Seltzer, as investors hope to see the company beat Q4 projections with the help of the seltzer line’s growing popularity in the US. 
Buenavida hard seltzer

Stone to Launch Buenavida Seltzer in Bottles

Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
Seltzerland Atlanta April 3 2021

Seltzerland Swings Through Atlanta

The Seltzerland series of seltzer "fetztivals" made an appearance in Atlanta Saturday, bringing a socially distanced format to fans wanting to try new brands and discover new flavors. We discovered 8 favorites in the impressive lineup.
Thirsty Monk Holy Water

Thirsty Monk To Open Hard Seltzer Pub in Asheville

Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.
Good Stuff Hard Seltzer

Stone Brewing Good Stuff Hard Seltzer

Stone Brewing has broadened its horizons to remain competitive in today’s unprecedented market.
Topo Chico Hard Seltzer 12 pack

First Look: Topo Chico Hard Seltzer Launch in US

Topo Chico hard seltzer will soon launch in US markets, following its successful debut in European and Latin American markets, and is seen as a key component of the company's Emerging Stronger strategy.
bud light seltzer at the beach

Hard Seltzer to Again Increase Q2 Seasonal Share

The spiked and sparkling segment shows promise for sales growth in the second quarter of 2021.

Podcast: New Realm’s Mitch Steele Talks Hard Seltzer

Hard Seltzer News podcast was joined this week by Mitch Steele, COO and Brewmaster at New Realm Brewing Company.

Sonic Teams with COOP Ales to Launch Hard Seltzer

Two Oklahoma City powerhouse brands, Sonic Drive-In and COOP Ale Works, are joining forces to create a line of hard seltzers inspired by Sonic’s...

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