Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment.
Come tomorrow all eyes will be on Constellation Brands’ current MVP, Corona Hard Seltzer, as investors hope to see the company beat Q4 projections with the help of the seltzer line’s growing popularity in the US.
Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
The Seltzerland series of seltzer "fetztivals" made an appearance in Atlanta Saturday, bringing a socially distanced format to fans wanting to try new brands and discover new flavors. We discovered 8 favorites in the impressive lineup.
Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.
Stone Brewing has broadened its horizons to remain competitive in today’s unprecedented market.
Topo Chico hard seltzer will soon launch in US markets, following its successful debut in European and Latin American markets, and is seen as a key component of the company's Emerging Stronger strategy.
The spiked and sparkling segment shows promise for sales growth in the second quarter of 2021.
Hard Seltzer News podcast was joined this week by Mitch Steele, COO and Brewmaster at New Realm Brewing Company.
Two Oklahoma City powerhouse brands, Sonic Drive-In and COOP Ale Works, are joining forces to create a line of hard seltzers inspired by Sonic’s...