Trends
Tell Me Whey: Dairy Hard Seltzer Developed by Cornell Scientist
Norwhey, a Nordic-inspired hard seltzer made from a byproduct of yogurt, is “light, tart, with a little bit of fruitiness,” according to inventor Sam...
Seltzer Category Expanded for 2022 Craft Beer Marketing Awards
Deadline Extended to February 14
The Craft Beer Marketing Awards is in its third year recognizing “the very best marketing in the brewing industry.”
The first-of-its-kind...
We Answer Hard Questions About Hard Seltzer!
Frequently Asked Questions
Is hard seltzer the same as beer?
Yes and no. Some hard seltzers are made with malt liquor, which makes them, like beer,...
Do Not Tweet #ULTRAOrganicSeltzer
You have been warned. The colony of all things artificial is angry with Michelob ULTRA Organic hard seltzer, as the brand launched a...
January Ushers in Sentiments of Health, Wealth, and Oneself
Are you making any resolutions for the new year? Whether you intend to lose a few of those quarantine pounds, cut back on sugar...
Funky Buddha Enlightens Market with Hard Seltzers
Craft beer makers Funky Buddha recently released its own premium hard seltzer. The Florida based brewery released four tropically inspired flavors, all unique to the Sunshine State.
Breaking: POM Wonderful Could Soon Get Better — As a Hard Seltzer
If you already thought POM was Wonderful, just wait until you see what the Wonderful Company, makers of the popular pomegranate juice, has in...
Hard Seltzer Draft or Cans When Bars and Restaurants Reopen?
It is no secret by now that we are living in unprecedented times. The on-going COVID-19 pandemic has drastically altered the fabric of American...
Competitors Rally Together for World Kombucha Day
World Kombucha Day is Sunday, February 21, and ten of the top hard booch brands have teamed up to celebrate in a big way....
Smirnoff Introduces Fall Hard Seltzer Flavors
Smirnoff is releasing two new hard seltzer variety packs, which include two returning fan favorites and six brand new flavors.
The new core variety pack...
