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How ‘Merican Mule Stands Out by Sticking to What They Know
Building a new brand of canned cocktails.
As new RTD and hard seltzer brands emerge, ‘Merican Mule is standing out by focusing on they know...
Founders Más Agave is a Different Kind of Premium Hard Seltzer
The premium positioning opens up the possibility of differentiation in the increasingly crowded hard seltzer space, while bringing more profit margin.
River City Seltzer: A Taste of Richmond
Richmond’s Bryant Cider is expanding into exciting new spaces: hard seltzer. The new River City Seltzers will be available in two inaugural flavors: Peach...
AriZona and Heineken Partner Up for SunRise Hard Seltzer
Famous iced tea and juice brand AriZona Beverages will launch an exciting new hard seltzer, SunRise, in 2021. Heineken USA and Hornell Brewing Company,...
Zing Zang Finds Harmony with Mixers and RTDs
Chicago-based Zing Zang is debuting a line of RTDs, made with its own premium mixers and premium spirits, the company confirmed to Hard Seltzer...
Does Hard Seltzer Have the Same Alcohol Content as Beer?
Does Hard Seltzer Have the Same Alcohol Content as Beer?
Ball Aluminum Cans Plastic Cups
The Ball Corporation (NYSE: BLL) is teaming up with Molson Coors (NYSE: TAP) to bring its new recyclable aluminum cup to fans at the...
Biza Sees a Bubbly 2021
After a socially distanced 2020, Biza Cocktails are launching through DTC and multi-state distribution.
Biza makes cocktails with creative...
Female Founder Shaking Up the Booze Business
Amy Walberg, the founder of PRESS hard seltzer, is a great example of women rising in a traditionally male-dominated industry and affecting change.
“In 2015,...
11 Holiday Beverages to Bring Warmth to Any (non) Gathering
Wrap-up of Seasonal Ready-to-Drink Cocktails for 2020
In this most unusual of holiday seasons, there is one thing upon which consumers can agree - they...
