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Fellr’s Fourth Anniversary: A Toast to Innovation and Growth
FELLR, the innovative Australian beverage brand, is celebrating its fourth anniversary with remarkable achievements, including a 40% growth in the last fiscal year. Founded...
Boulevard Brewing Co. Unveils Quirk Hard Tea: A Refreshing Twist on...
Boulevard Brewing Co., the largest specialty brewer in the Midwest, has launched its latest innovation, Quirk Hard Tea, which promises to shake up the...
Celebrating Sustainability in Hard Drinks Industry for Earth Day
Earth Day is Thursday, April 22, and environmental ethics are a big concern for an overwhelming majority of consumers. Now more than ever, Americans...
Tenth Ward Launches Unique Canned Cocktails
Tenth Ward Distillery, known for its untraditional spirits, recently launched a line of ready-to-drink cocktails that include unique ingredients of real absinthe, chai-vanilla syrup,...
Summer of Smirnoff
Popular vodka distiller Smirnoff is hoping to make a splash in the bubbly hard seltzer market. Made with the simple ingredients of sparkling water,...
Bodega Bay Hard Seltzer Uses TV to Market to Londoners
With bragging rights to UK's first hard seltzer, Bodega Bay today launched an ad campaign on the SKY TV network, the UK's largest pay-TV...
Canned Cocktails Gain Traction via DTC
Post Meridiem canned cocktails can now be in your hands in 33 states. With a line up of five premium ready-to-drink (RTD) cocktails, the Atlanta-based brand is challenging consumers to BYOB (Be Your Own Bartender).
Flying Embers Opens L.A. Brewery & Social (distanced) Club
The Ventura-based hard kombucha brewer, Flying Embers, quietly opened a location in Los Angeles this fall. The new Arts District location, dubbed The Flying...
Briggs of Burton Outfits Hard Seltzer Breweries
Briggs of Burton Inc. partners with DME Process Systems and Ziemann Holvrieka to form a network of hard seltzer brewery equipment and systems providers, ranging from craft scale up to the world’s largest hard seltzer breweries.
Andrew Rodbell Explains the Consumer Journey from Beer to His RTD Cocktails
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This past week, Hard Seltzer News Podcast was joined by...
