Trends
Seltzer Category Expanded for 2022 Craft Beer Marketing Awards
Deadline Extended to February 14
The Craft Beer Marketing Awards is in its third year recognizing “the very best marketing in the brewing industry.”
The first-of-its-kind...
Drifter Expands Portfolio with Nordic-Style Gin
Drifter Cocktail Company is expanding its lineup of canned craft cocktails to include the Nordic-Style Gin & Tonic. The new ready-to-drink (RTD) beverage joins Drifter’s family of cocktails “inspired by global spirits and drink traditions.”
Heineken Brings a New Hard Seltzer to the U.S.
The new hard seltzer is inspired by classic Mexican flavors.
Heineken, the Amsterdam-based brewing company well known for its European Lager has entered the US...
Studio Beverage Group Launches Take Five Hard Seltzer
Studio Beverage Group has released a new, “uniquely refreshing” hard seltzer, Take Five. With an inviting lounge chair as its logo, the new hard...
Volley Tequila Seltzer Lends itself to At-Home Creativity
Ready to drink seltzer products like Volley make home happy hour even simpler.
Aqua ViTea Kombucha Makes Strategic Hires
Aqua ViTea, Vermont based producer of After Glow hard kombucha, announced the addition of three C-suite executives and a director of sales, as it...
Celebrate National Coffee Day into the Night
If you’re looking to keep the National Coffee Day festivities percolating into the evening hours, we’ve got three ready-to-drink (RTD) hard coffee brands that will do the trick.
New York’s Saranac is Reading the Hard Seltzer Tea Leaves
Hard seltzer has skyrocketed in popularity since White Claw first hit the market in 2016. One reason that legal-drinking-age (LDA) millennials have flocked to...
Anheuser-Busch Introduces Michelob Ultra Organic Seltzer
Anheuser-Busch (A-B) released exciting new details about the newest spiked and sparkling drink to join its growing portfolio: Michelob Ultra Organic Seltzer. Hard...
DISCUS and Responsibility.org Want to Put a HALT to Drunk Driving
An anti-impaired driving bill recently received a big endorsement from the drinks industry. Chris Swonger, president and CEO of the Distilled Spirits Council of...
