Founders Más Agave is a Different Kind of Premium Hard Seltzer

The premium positioning opens up the possibility of differentiation in the increasingly crowded hard seltzer space, while bringing more profit margin.

How to Get Served Hard Seltzer in UK

As hard seltzers grow in popularity in the UK, Served has found popularity serving its spiked and sparkling drinks on Amazon.

Call for New Hard Seltzer Brands & Varieties

Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.

Biza Sees a Bubbly 2021

After a socially distanced 2020, Biza Cocktails are launching through DTC and multi-state distribution. Biza makes cocktails with creative...

It’s National Kombucha Day!

January 15 is National Booch Day, so why not celebrate with something hard? If you've been enjoying a dry...

Owl’s Brew Makes Head-Turning Boozy Bubbly Tea

A unique new spiked and sparkling tea just hit the market; Owl’s Brew invites legal-drinking age (LDA) consumers to “Drink wise, live well, and...

Coke Launches DTC in UK

The Coca-Cola Company (NYSE: KO) has launched a new direct-to-consumer (DTC) platform, Your Coca-Cola, in the United Kingdom.

Michelob Makes the Ultra Seltzer

Not only is Michelob ULTRA the fastest growing beer brand in the US, it was also the first to introduce a beer that was certified organic by the USDA. Michelob ULTRA hard seltzer carries on that tradition as the “the first-ever national USDA certified organic hard seltzer.”

Interview with Our Cart’s Danny Rejzner, CEO and Founder, and Clayton Baum, Head of...

Hard Seltzer News recently interviewed the principals at Our Cart, and discussed ways for brands to combat the rapidly shrinking shelf space at retail.  This is that interview transcript.

Analyst Downgrades Truly Parent SAM Stock

Markets were surprised this morning by word that Cowen managing director Vivien Azer had downgraded guidance on Boston Beer Co. (NYSE: SAM).

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