Sammy Hagar to Launch Canned Cocktails with Free Las Vegas Show

Legendary musician Sammy Hagar is launching his first line of ready-to-drink (RTD) beverages, Sammy’s Beach Bar Cocktails, later this month.

To-po Chi-co: A Perfect Contradiction

After a successful debut in Latin America, Europe, the United States, and China among others, Topo Chico Hard Seltzer is continuing its global launch with the help of a new ad campaign.

Hard Tea Launch is Huge for Jiant

Jiant is brewing something big. The “better-for-you alcohol company” launched a new line of hard teas earlier this summer. The company, which already crafts its popular hard kombuchas with green tea, saw a hard tea offering as the logical next step.

Molson Coors Increases NA Foothold with La Colombe Coffee

Molson Coors Beverage Company (NYSE: TAP) is expanding its distribution of La Colombe Coffee.

Canned Cocktails Assist with On Premise Labor Woes

As the service industry attempts to navigate high turnover and unfilled positions, it is leaning on canned cocktails and ready-to-drink (RTD) beverages to help fill the void.

Coming Soon: Great Lakes Agave Twist Ranch Water

Great Lakes Brewing Company (GLBC) is the latest craft beer darling to make a move Beyond Beer and into hard seltzer.

Dallas Cowboys and Molson Coors are a Winning Team

The Dallas Cowboys and Molson Coors will continue their 30 year collaboration. During a ribbon cutting event for AT&T Stadium’s new Miller Lite House last week, the duo announced a 10-year extension of their iconic partnership.

Seltzer Momentum Continues at Craft Brewers Conference

The Craft Brewers Conference is making its triumphant return this week in Denver, Colorado. Last year’s conference was canceled at the last minute due to the Covid-19 pandemic, and in fact 2021’s conference itself was delayed for six months.

Truly to Offer Pom Ginger Fizz Hard Seltzer

Truly Hard Seltzer is releasing its first holiday party pack, featuring four new limited edition flavors, including Pom Ginger Fizz.
Bud light seltzer fall flavors in cans

Bud Light Seltzer Releases Fall Flannel Fling

Bud Light Seltzer shared more information about its upcoming limited edition Fall Flannel variety pack, which includes Pumpkin Spice hard seltzer.

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