Boston Beer Confirms Release of Truly Extra

Truly Spiked and Sparkling Hard Seltzer is about to get a little extra - alcohol, that is. The Boston Beer Company’s president and CEO,...

Boston Beer Profits Up 80%? Truly.

Dave Burwick, president and CEO, noted "The growth of the Truly brand, led by Truly Lemonade Hard Seltzer, continues to be very strong and we expect the Truly brand to continue to lead the growth of the business into 2021.”

Whole Foods Loves Hard Kombucha

As better-for-you yet still hard options are growing in popularity, the grocery chain predicts that hard kombucha will be the next bubbly booze to have a big moment.

7 Best Hard Kombuchas for 2020

We tasted a variety of varieties, reviewed them all, and complied the best results in this guide of the best brands for 2020.

Ron Alvarado of Ficks Beverage Company – Interview Transcript

In a recent interview with Hard Seltzer News, Ficks co-founder Ron Alvarado talked about the company's origins, transitioning to an alcohol product, fermenting tips, and more.

Ficks Turns Oranges into Alcohol

When San Francisco-based Ficks Beverage Company began the transition from non-alcoholic cocktail mixers to hard seltzer, Ron Alvarado and his co-founder, Mike Williamson, had an important decision to make: Just how were they going to craft their product? 

Ketel One’s Spritz Keeps Botanicals Up Front and ABV in Cellar

Holland’s Ketel One vodka just released one of the lightest ready-to-drink (RTD) cocktails on the market. The low calorie, low ABV drink is based...

Zing Zang Finds Harmony with Mixers and RTDs

Chicago-based Zing Zang is debuting a line of RTDs, made with its own premium mixers and premium spirits, the company confirmed to Hard Seltzer...

Hard Seltzer C-Store Sales Up 190% in Q3

The latest Goldman Sachs retailer survey indicates continued meteoric rise in hard seltzer sales at convenience stores.

Rancho La Gloria Introduces Canned Cocktails

One of the US’s most popular cocktails is about to get a lot more convenient and easier to drink. Rancho La Gloria is introducing...

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