Whole Foods Loves Hard Kombucha

As better-for-you yet still hard options are growing in popularity, the grocery chain predicts that hard kombucha will be the next bubbly booze to have a big moment.

Breaking News: Mike’s Hard Lemonade Seltzer on Shelves in 5 Months

The company applied for registration with the US Patent and Trademark Office for several trademarks related to the new venture, billing it as “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike's."

LYTT Introduces Guaraná to Hard Seltzer

LYTT, the Las Vegas-based company which disrupted the hard seltzer market with imperial hard seltzers such as Agent Orange and Pink Payload,...

Bold Rock on Building a Seltzer Following

Brian Shanks, Bold Rock founder and head cidermaker, spoke to Hard Seltzer News in an exclusive interview about the company’s plan for hard seltzer and RTD distribution. 

Craft Beer Marketing Awards Expand to Include Hard Seltzer

The Craft Beer Marketing Awards (CBMAs) are returning - and expanding - for 2021. In addition to adding global categories, the CBMAs will now include hard seltzer brands, in addition to craft beer and cider.

Bubble Butt Seltzer Adds Fun to Wine

"We're excited about the potential of such a fun and innovative brand," said Matt Brown, senior brand manager.

Vizzy Comes Out for Human Rights Campaign

Vizzy celebrated National Coming Out Day in a big way this year; the hard seltzer company announced a $1 million commitment to the Human Rights Campaign (HRC), the country’s largest organization dedicated to LGBTQ civil rights.

COVID-19 Restrictions Continue to Help RTDs

“It is likely we will see more national brand names in the liquor space launch their own RTD products,” Liz Paquette said.
Courtesy Molson Coors

You Could Win Free Coors Seltzer for a Year and Help the Environment at...

Molson Coors just introduced Coors Hard Seltzer, which it bills as a “hard seltzer with a mission.” Its mission is water conservation, and Molson Coors aims to make a splash with its debut.

Hard Seltzer Appeals to Today’s Moms

In an interview with Hard Seltzer News, Amy Walberg touched on a crucial point when it comes to uncovering why hard seltzers are successful with moms, specifically. 

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