As better-for-you yet still hard options are growing in popularity, the grocery chain predicts that hard kombucha will be the next bubbly booze to have a big moment.
The company applied for registration with the US Patent and Trademark Office for several trademarks related to the new venture, billing it as “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike's."
LYTT, the Las Vegas-based company which disrupted the hard seltzer market with imperial hard seltzers such as Agent Orange and Pink Payload,...
Brian Shanks, Bold Rock founder and head cidermaker, spoke to Hard Seltzer News in an exclusive interview about the company’s plan for hard seltzer and RTD distribution.
The Craft Beer Marketing Awards (CBMAs) are returning - and expanding - for 2021. In addition to adding global categories, the CBMAs will now include hard seltzer brands, in addition to craft beer and cider.
"We're excited about the potential of such a fun and innovative brand," said Matt Brown, senior brand manager.
Vizzy celebrated National Coming Out Day in a big way this year; the hard seltzer company announced a $1 million commitment to the Human Rights Campaign (HRC), the country’s largest organization dedicated to LGBTQ civil rights.
“It is likely we will see more national brand names in the liquor space launch their own RTD products,” Liz Paquette said.
Molson Coors just introduced Coors Hard Seltzer, which it bills as a “hard seltzer with a mission.” Its mission is water conservation, and Molson Coors aims to make a splash with its debut.
In an interview with Hard Seltzer News, Amy Walberg touched on a crucial point when it comes to uncovering why hard seltzers are successful with moms, specifically.