Legendary musician Sammy Hagar is launching his first line of ready-to-drink (RTD) beverages, Sammy’s Beach Bar Cocktails, later this month.
After a successful debut in Latin America, Europe, the United States, and China among others, Topo Chico Hard Seltzer is continuing its global launch with the help of a new ad campaign.
Jiant is brewing something big. The “better-for-you alcohol company” launched a new line of hard teas earlier this summer. The company, which already crafts its popular hard kombuchas with green tea, saw a hard tea offering as the logical next step.
Half Time Beverage, the US’s largest retailer of craft beers, recently added hard seltzer and ready-to-drink (RTD) canned cocktail options to its gift options.
Great Lakes Brewing Company (GLBC) is the latest craft beer darling to make a move Beyond Beer and into hard seltzer.
Cutely named Disorderly TeaHouse, Lagunitas's new beverage will be introduced in two initial flavors - Yuzu Lemon and Mixed Up Berries - a mix of raspberry and blackberry. It rings in at a (fairly orderly) 5% ABV.
Truly Hard Seltzer is releasing its first holiday party pack, featuring four new limited edition flavors, including Pom Ginger Fizz.
Bud Light Seltzer shared more information about its upcoming limited edition Fall Flannel variety pack, which includes Pumpkin Spice hard seltzer.
At 12% ABV and 20 suggested servings per box, A-B’s new Boxology promises bartender quality cocktails made with real spirits. The brand's innovation team developed the product in record time, having only applied for intent-to-use trademark protection in April of this year.
Michelob Ultra Organic Seltzer is welcoming two new flavors to its portfolio, and they are the perfect way to toast the end of summer. Watermelon Strawberry and Black Cherry are joining the line up, just in time for Labor Day weekend.