Call for New Hard Seltzer Brands & Varieties

Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.

Coke Launches DTC in UK

The Coca-Cola Company (NYSE: KO) has launched a new direct-to-consumer (DTC) platform, Your Coca-Cola, in the United Kingdom.

Interview with Our Cart’s Danny Rejzner, CEO and Founder, and Clayton Baum, Head of...

Hard Seltzer News recently interviewed the principals at Our Cart, and discussed ways for brands to combat the rapidly shrinking shelf space at retail.  This is that interview transcript.

Analyst Downgrades Truly Parent SAM Stock

Markets were surprised this morning by word that Cowen managing director Vivien Azer had downgraded guidance on Boston Beer Co. (NYSE: SAM).

PODCAST: Our Cart Leaders Discuss Strategies at Retail for Hard Seltzer Brands

In a recent interview with Hard Seltzer News, Daniel Rejzner, CEO and Co-Founder of Our Cart, was joined by his Head of...

First Look: Mike’s Hard Lemonade SELTZER

We are just days away from one of the most anticipated spiked and sparkling releases of 2021: Mike’s Hard Lemonade Seltzer.

Three Fold Increase in Molson Coors Britain Hard Seltzer

Molson Coors (NYSE: TAP) announced the launch of Three Fold, a new hard seltzer to debut in stores in the United Kingdom this spring.

Jim Beam Thinks You Need a Break from Beer

Are you bored with beer? Jim Beam is betting that you are in its new campaign promoting the classic Highball cocktail. The whiskey distiller is inviting consumers to banish their beer boredom by trying a refreshing Jim Beam Highball.

Mule 2.0 Levels Up with Four New RTDs

Mule 2.0, makers of the popular ready-to-drink (RTD) Moscow Mule, announced a major flavor expansion.

BudLight Seltzer Lemonade Set to Launch

Anheuser-Busch (NYSE: BUD) announced today the launch the BudLight Seltzer Lemonade, an innovation to extend their hard seltzer category.

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