Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
The Coca-Cola Company (NYSE: KO) has launched a new direct-to-consumer (DTC) platform, Your Coca-Cola, in the United Kingdom.
Hard Seltzer News recently interviewed the principals at Our Cart, and discussed ways for brands to combat the rapidly shrinking shelf space at retail. This is that interview transcript.
Markets were surprised this morning by word that Cowen managing director Vivien Azer had downgraded guidance on Boston Beer Co. (NYSE: SAM).
In a recent interview with Hard Seltzer News, Daniel Rejzner, CEO and Co-Founder of Our Cart, was joined by his Head of...
We are just days away from one of the most anticipated spiked and sparkling releases of 2021: Mike’s Hard Lemonade Seltzer.
Molson Coors (NYSE: TAP) announced the launch of Three Fold, a new hard seltzer to debut in stores in the United Kingdom this spring.
Are you bored with beer? Jim Beam is betting that you are in its new campaign promoting the classic Highball cocktail. The whiskey distiller is inviting consumers to banish their beer boredom by trying a refreshing Jim Beam Highball.
Mule 2.0, makers of the popular ready-to-drink (RTD) Moscow Mule, announced a major flavor expansion.
Anheuser-Busch (NYSE: BUD) announced today the launch the BudLight Seltzer Lemonade, an innovation to extend their hard seltzer category.