Earlier this year, when the beverage first sold out, opportunists took to eBay and similar sites to list their cans for upwards of $70.
The brand quickly set itself apart from other products in the crowded hard seltzer space with its use of real spirits and real juice.
Monster Beverage Corp. (NASDAQ: MNST) is contemplating a deal with Constellation Brands Inc. (NYSE: STZ).
Canopy will focus on future growth by preparing its products for the anticipated widespread legalization of cannabis in the US. Products such as the company’s portfolio of CBD and THC beverages will lead the way for Canopy in the United States’ budding market.
The CEO of Molson Coors (NYSE: TAP), Gavin Hattersley, hinted at upcoming hard seltzer innovations during the company’s most recent earnings call.
The ready-to-drink (RTD) line of vodka cocktails is now available in even more markets thanks to the ecommerce platform for spirits.
Molson Coors Beverage Company's revitalization plan is paying off big time in Canada.
During Molson Coors’ Q3 earnings call CEO Gavin Hattersley praised the company’s Beyond Beer successes and insisted, “Hard seltzers are here to stay.”
As AB InBev begins its final quarter of the year, CEO Michel Doukeris plans to continue focusing on the company’s prospering Beyond Beer portfolio.
Coca-Cola’s Chairman and CEO, James Quincey, discussed the future of Topo Chico Hard Seltzer and the successful brand’s upcoming opportunities for continued growth.