Founders Más Agave is a Different Kind of Premium Hard Seltzer

The premium positioning opens up the possibility of differentiation in the increasingly crowded hard seltzer space, while bringing more profit margin.

How to Get Served Hard Seltzer in UK

As hard seltzers grow in popularity in the UK, Served has found popularity serving its spiked and sparkling drinks on Amazon.

Call for New Hard Seltzer Brands & Varieties

Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.

Biza Sees a Bubbly 2021

After a socially distanced 2020, Biza Cocktails are launching through DTC and multi-state distribution. Biza makes cocktails with creative...

Owl’s Brew Makes Head-Turning Boozy Bubbly Tea

A unique new spiked and sparkling tea just hit the market; Owl’s Brew invites legal-drinking age (LDA) consumers to “Drink wise, live well, and...

Michelob Makes the Ultra Seltzer

Not only is Michelob ULTRA the fastest growing beer brand in the US, it was also the first to introduce a beer that was certified organic by the USDA. Michelob ULTRA hard seltzer carries on that tradition as the “the first-ever national USDA certified organic hard seltzer.”

Get Vizzy With It: Lemonade Hard Seltzer Gets Vitamin-C

Vizzy, the first hard seltzer made with the antioxidant vitamin C, just dropped news of a major product expansion; On April 1 it will...

First Look: Mike’s Hard Lemonade SELTZER

We are just days away from one of the most anticipated spiked and sparkling releases of 2021: Mike’s Hard Lemonade Seltzer.

Sierra Nevada Brewing Old Chico Hoppy Hard Seltzer

Sierra Nevada is diving into hard seltzer and bridging the gap between beer and boozy bubbly water in the process.

Three Fold Increase in Molson Coors Britain Hard Seltzer

Molson Coors (NYSE: TAP) announced the launch of Three Fold, a new hard seltzer to debut in stores in the United Kingdom this spring.

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