Stewart’s Spiked Seltzer is set to begin rollout in US northeastern states this month, with national distribution promised by Stewarts Enterprises Inc.
This new hard seltzer from Stewarts will supplement its efforts in developing the Hard Rock Hard Seltzer, previously announced and still planned for a Q2 2021 release.
Stewart’s Spiked Seltzer will launch in Root Beer, Black Cherry, Raspberry Lime, and Orange Cream varieties.
The Stewarts brand of root beer has its roots in Mansfield, Ohio, where the brand was formulated in 1924. “With nearly 100 years of heritage, Stewart’s is a premium brand you know you can trust,” said company President Frank Rubba. “With Stewart’s Spiked Seltzer,” he continued, “we are dedicated to the highest quality product and aligned with the brand’s strong history. We are aiming to quickly become America’s chosen hard seltzer!”
This expansion into hard seltzer is an important development for the company rich in nostalgia. “Our goal with Stewart’s Spiked Seltzer is to bring back the ‘good life’ with a classic taste of Americana, made modern as a hard seltzer,” said CEO Peter Strahm in a release.
The new hard seltzer will be packaged in 12 ounce slim cans, and include 1 gram of sugar, 1 gram of carbs, 100 calories. The formula weighs in at 5% ABV and is gluten free.
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