Cacti hard seltzer has launched and sold out of allotted inventory for online delivery. The new hard seltzer backed by rapper Travis Scott, and distributed by Anheuser-Busch (NYSE: BUD) hopes for results similar to other Scott-backed product launches.
Cacti agave spiked seltzer debuted nationally with ads that aired during the 2021 Grammy Awards Sunday night, and was available and retail outlets on Monday, March 15. “It’s been really rewarding building out the CACTI brand over the past year, not only with the physical product on shelves but being able to exercise my creativity with something like this visual is super important to me,” Scott exclusively told People magazine.
Cacti is sold in tallboys and 9-count variety packs that include Strawberry, Pineapple, and Lime flavors. Products fit within hard seltzer definition by being carbonated alcoholic beverages low in carbs, and gluten free, but Cacti does have higher alcohol content than most. At 7% ABV, Cacti is approaching the definition of imperial hard seltzer, loosely defined at 8% ABV and above.. Bud Light Seltzer is 5% ABV.
A 12 ounce slim can of Cacti contains 150 calories.
Online retailer ReserveBar is handling the ecommerce transactions and distribution. According to unverified sources reported by US magazine, Cacti sold out at “thousands of locations in less than 24 hours.” Hard Seltzer News independently confirmed that the product is not available online. The site, drinkcacti.com, merely states “sold out online.”
Retailers carrying the product include Albertson’s and Kroger supermarkets, and Citgo and BP convenience stores. Thousands of other alcoholic beverage retailers should be stocking the product by week’s end, according company statements.
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