In a recent report of purchasing behavior, Drizly data confirmed that Gen Z legal age consumers favor beverage alcohol companies which exhibit corporate responsibility.
Consumers aged 21-24 in the study skewed to the moral practices of the product’s producer. When making purchasing decisions for spiked products — whether hard seltzer, beer, wine, or spirits — the group cared more than others about the brand maker’s ethical, social, environmental, and cultural way of doing business.
Sustainability mattered most to Gen Z consumers, with 40% saying those practices influence their preference when choosing a beverage alcohol product.
Approximately 32% of Gen Z’ers in the survey said that minority ownership is an important brand choice consideration, followed by millennials (18%), and Gen X (14%).
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