Priyanka Chopra Jonas and BON V!V Launch New Hard Seltzer
BON V!V has released an exciting new flavor of seltzer, based on a partnership with its creative advisor, Priyanka Chopra Jonas. The novel Raspberry Dragonfruit will soon be available nationwide following successful test runs in Los Angeles, San Diego, and Salt Lake City.
Smirnoff Black Cherry Wins Best Hard Seltzer at SF World Spirits Competition
Smirnoff Zero Sugar Black Cherry Seltzer took first place at the 2021 San Francisco World Spirits Competition. The drink was named Best of Class in the Hard Seltzer category beating 23 hopeful seltzers for the title.
Cutwater Wins Coveted Best Pre-Mixed Cocktail Award
Cutwater Spirits took home the gold, winning big at the 2021 San Francisco World Spirits Competition. Cutwater’s Whiskey Mule ready-to-drink (RTD) canned cocktail won the coveted Best of Class award in the Pre-Mixed Cocktail category.
LiveWire Launches Another Creative Canned Cocktail
LiveWire Cocktail Company just announced a new canned cocktail in its ready-to-drink (RTD) line - the Rocket Queen.
Suzie’s Introduces 9.5% Cocktails
Suzie’s Brewery has announced a new line of hard seltzers loaded with a whopping 9.5% alcohol by volume (ABV). Suzie's Loaded Organic Hard Seltzer will appear in three cocktail-inspired flavors including Mojito, Pina Colada, and Moscow Mule.
Heineken Expands Pure Piraña Hard Seltzer in Europe
Following successful launches in Mexico and New Zealand, Heineken launched Pure Piraña Hard Seltzer in European markets. The global hard seltzer line asks consumers if they "Dare to reimagine life?"
Natty Light Innovates Again with Sour Seltzer
The sour segment is new to the spiked and sparkling space, and its bold and tangy flavors are sure to be a hit this summer.
Meet Michel Doukeris, Next CEO of AB InBev
Anheuser-Busch InBev (NYSE: BUD) announced early this morning that its Board of Directors has unanimously elected Michel Doukeris, President of AB InBev North America, to succeed Carlos Brito as Chief Executive Officer effective July 1, 2021. Brito is exiting after 32 years at the company, and the last 15 as its CEO.
Mike’s Hard Seltzer Expands in Europe
The popular Mike’s Hard Seltzer is expanding its distribution footprint in Europe. Already popular in the UK, the popular drink from Anheuser-Busch InBev (NYSE: BUD) will soon be available in Belgium, France, Germany, and the Netherlands.
Tequila on the Rise in Canned Cocktails
Tequila isn’t only for Cinco de Mayo. The spirit is a household favorite with U.S. consumers and its popularity keeps rising, thanks in part to new packaging and convenience.
