Vizzy Announces New Watermelon Variety Pack
The box mimics the melon to which it pays homage in bright fuchsia and teal, while the cans themselves look almost Warholian. Each flavor sports the same melon, surrounded by brighter colors that are inspired by the blended fruit. The variety pack is bright, fun, and perfect for making the most of the second half of summer.
Colorado Sake Brewer to Introduce Unique Hard Seltzer
Colorado Sake Co. is launching a new line of hard sake seltzers this summer. The launch includes four flavors of Yuzu Ginger, Blood Orange, Mixed Berry and Lime.
Meet the New Special Seltzer, Wynk
As more states legalize recreational marijuana for adult use, cannabis beverages are increasingly aiming to disrupt the alcohol market - including the new Wynk - a new seltzer that is infused with equal amounts of THC and CBD.
Sierra Nevada Hard Tea Under Development
Something new is brewing at Sierra Nevada. The California-based brewing company recently filed “intent to use” trademark applications with the United States Patent and Trademark Office under the registration Tea West, confirming that Sierra Nevada is exploring a hard tea offering.
Bambucha Kombucha Makes it Hard
Bambucha Kombucha announced a new line of organic kombuchas, and this time they contain alcohol.
Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
Brooklyn Brewery Launches Hard Seltzer
Brooklyn Brewery is officially rolling out Brooklyn Hard Seltzer in four uniquely local flavors that “mix the unprecedented with the unpretentious."
Drifter Canned Cocktails Find Their Way
Drifter Craft Cocktails ready-to-drink (RTD) premixed cocktails have officially found their way to store shelves. "Inspired by global spirits and drink traditions,” the unique canned sparkling cocktails with international inspiration are now available in the US at select alcohol retail locations as well as online via the brand’s website.
AriZona SunRise Makes Summer a Little Cooler
AriZona SunRise Hard Seltzer - one of the most highly anticipated seltzers of 2021 - is making a splash in the US with an integrated marketing campaign. The classic soft drink company partnered with Heineken USA for the release of its first hard beverage.
Constellation Brands has Goal to Bump Anheuser-Busch in Hard Seltzer Market Share
Constellation Brands (NYSE: STZ) is vying for a top-three share position in hard seltzer. The makers of Corona Hard Seltzer currently hold the #4 hard seltzer spot in the US.
