Bambucha Kombucha Makes it Hard
Bambucha Kombucha announced a new line of organic kombuchas, and this time they contain alcohol.
Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
Brooklyn Brewery Launches Hard Seltzer
Brooklyn Brewery is officially rolling out Brooklyn Hard Seltzer in four uniquely local flavors that “mix the unprecedented with the unpretentious."
Drifter Canned Cocktails Find Their Way
Drifter Craft Cocktails ready-to-drink (RTD) premixed cocktails have officially found their way to store shelves. "Inspired by global spirits and drink traditions,” the unique canned sparkling cocktails with international inspiration are now available in the US at select alcohol retail locations as well as online via the brand’s website.
AriZona SunRise Makes Summer a Little Cooler
AriZona SunRise Hard Seltzer - one of the most highly anticipated seltzers of 2021 - is making a splash in the US with an integrated marketing campaign. The classic soft drink company partnered with Heineken USA for the release of its first hard beverage.
Constellation Brands has Goal to Bump Anheuser-Busch in Hard Seltzer Market Share
Constellation Brands (NYSE: STZ) is vying for a top-three share position in hard seltzer. The makers of Corona Hard Seltzer currently hold the #4 hard seltzer spot in the US.
No- and Low-ABV Beer Is Potent Product
One segment of the beer industry is thriving. The IWSR projects non-alcoholic beer sales in the US will experience compound annual growth at a rate of 9.7% through 2024 -- proving that sometimes less really is more.
3 Daughters Hard Seltzer Rebranded in Slim Cans
Florida’s 3 Daughters Brewing is giving its hard seltzer a new look. The brewery recently restyled its spiked and sparkling line, going from traditional beverage cans to sleek new slim cans, with a design inspired by the Sunshine State. The hip new cans feature bold colors and a vibrant Floridian sunset.
Coca-Cola Japan Serves Up Nomel’s
The Coca-Cola Company has introduced another hard seltzer in Japan. Nomel's, which is "lemon" spelled backwards, is a hard lemonade blended in the three flavors of Original, Bitter Sour, and Sour Sour Sour.
Collins Cocktail Seltzer Begins Canning
The iconic cocktail brand Collins is expanding its portfolio with the launch of a new hard seltzer. With the introduction of Collins Cocktail Seltzer, the company aims to define a new subcategory within the hard seltzer space.
