Boston Beer Co to Develop Cannabis Beverages
The Boston Beer Company (NYSE: SAM) announced Friday that it will establish a new subsidiary focused on cannabis-infused, non-alcoholic beverages.
United Airlines Adds White Claw
In more news that life is getting back to normal, United Airlines added White Claw hard seltzer to its inflight menu of drink options. The announcement came with the resumption of inflight service by most major airlines by June 1.
Heineken Brings Hard Seltzer to NFL Fans
Heineken USA just announced a major new partnership - it became the new import beer and hard seltzer partner of the Miami Dolphins. The company has several options for hard seltzer at Hard Rock Stadium.
Squeeze Hard Seltzer Launches in Washington
Washington-based Sumerian Brewing founders, Holly and Mike Ihrig, are expanding into hard seltzer. The couple launched the Squeeze Premium Hard Seltzer company in April as an addition to their ever growing beverage brand portfolio.
Smirnoff Black Cherry Wins Best Hard Seltzer at SF World Spirits Competition
Smirnoff Zero Sugar Black Cherry Seltzer took first place at the 2021 San Francisco World Spirits Competition. The drink was named Best of Class in the Hard Seltzer category beating 23 hopeful seltzers for the title.
Cutwater Wins Coveted Best Pre-Mixed Cocktail Award
Cutwater Spirits took home the gold, winning big at the 2021 San Francisco World Spirits Competition. Cutwater’s Whiskey Mule ready-to-drink (RTD) canned cocktail won the coveted Best of Class award in the Pre-Mixed Cocktail category.
MGD Tries to Differentiate by Saying “Never” to Seltzer in Marketing Stunt
Miller Genuine Draft announced plans to launch a hard seltzer… into space. In a rather creative and unusual publicity stunt, this Thursday, May 13, the beer brand will send a "rocket" full of hard seltzer into oblivion.
Costco Restocks Kirkland Hard Seltzer
Kirkland Signature Hard Seltzer is back at Costco after disappearing from the big-box retailer’s shelves over the winter. This is welcome news for loyal shoppers who have been frantically taking to Reddit and other online forums in search of the beverage.
Coors Offers Free Seltzer for Tax Day
If the thought of finishing your 2020 taxes makes you want to reach for a hard drink, Coors Seltzer has you covered. The brand is giving away free 12 packs of its hard seltzer in honor of this year’s Tax Day.
Suzie’s Introduces 9.5% Cocktails
Suzie’s Brewery has announced a new line of hard seltzers loaded with a whopping 9.5% alcohol by volume (ABV). Suzie's Loaded Organic Hard Seltzer will appear in three cocktail-inspired flavors including Mojito, Pina Colada, and Moscow Mule.
