Market Insights

Lunar hard seltzer is the first hard seltzer to use MSG, but its connections with Asian American culture runs much deeper. Founded in New York City by Sean Ro and Kevin Wong, Lunar is a brand born during the pandemic and rapidly gaining national attention.

Truly Hard Seltzer, from Boston Beer Co (NYSE: SAM), is celebrating uniqueness in flavors and people via its largest media investment ever. The company has hired Grammy Award-Winning Artist Dua Lipa to launch the brand's No One Is Just One Flavor campaign.

Anheuser-Busch InBev (NYSE: BUD) through its Groupo Modelo unit, responded Monday in arguments over the rights of Constellation Brands (NYSE: STZ) to sell Corona Hard Seltzer in the United States.

Jim Beam just launched two brand new ready-to-drink (RTD) canned cocktails. Both the Classic Highball and the Ginger Highball are made with actual bourbon.

Salt Lake City-based Simplicity Cocktails has introduced a new line of canned spirits complete with innovative resealable lids. The premium vodka and bourbon will be Simplicity’s first foray into spirits. The company is known for their extensive line of ready-to-drink canned cocktails.

Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.

The Boston Beer Company (NYSE: SAM) announced Friday that it will establish a new subsidiary focused on cannabis-infused, non-alcoholic beverages.

In more news that life is getting back to normal, United Airlines added White Claw hard seltzer to its inflight menu of drink options. The announcement came with the resumption of inflight service by most major airlines by June 1.

Heineken USA just announced a major new partnership - it became the new import beer and hard seltzer partner of the Miami Dolphins. The company has several options for hard seltzer at Hard Rock Stadium.

Washington-based Sumerian Brewing founders, Holly and Mike Ihrig, are expanding into hard seltzer. The couple launched the Squeeze Premium Hard Seltzer company in April as an addition to their ever growing beverage brand portfolio.