Pepsi Introduces its First Mixer, Neon Zebra
PepsiCo has been hesitant to jump into the hard beverage space, but today it announced the company is inching a little bit closer… sort...
Bud Light Seltzer Knows You are Out of Office
A new variety pack from Bud Light Seltzer hits store shelves nationally on March 1.
Anheuser-Busch (NYSE: BUD) continues to innovate with a new hard...
Travis Scott Drops Release Date for Cacti Spiked Seltzer
Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed on Instagram. Fans can sign up on the company’s website to receive an alert when it is available in their area.
Constellation Doubles Down on ‘Beer’
Constellation Brands (NYSE: STZ) announced two significant moves yesterday to bolster focus on its beer portfolio, which includes hard seltzer brands. Jim Sabia and Mallika Monteiro, key players in the hard seltzer expansion at Constellation, will lead the company in its focused 2021 strategies.
Seltzerland Fetztival Lands in Atlanta
The popular Seltzerland festival to Atlanta for the first time. The celebration of hard seltzer hits the Peach State on Saturday, April 3.
Packaging Supplier for White Claw Forges Megadeal
Ardagh Group (NYSE: ARD), which supplies aluminum cans for Mark Anthony Group in the packaging of White Claw, today announced a merger with The Gores Group in a deal valued at approximately $8.5 billion.
National Canned Margarita Day Arrives
4 Canned Cocktails made with real tequila
February 22 is National Margarita Day, and in the midst of social distancing and sanitation concerns, nothing is...
Hard Iced Tea Launched by Nude Beverages
anada’s Nude Beverages Company is expanding its US portfolio. The BC-based company announced the expansion of Nude Hard Iced Tea, an "American-style” iced black tea that contains neither caffeine nor carbonation.
Josh Landan: Chief Collaborator at Ashland Hard Seltzer
Hard Seltzer News interviewed Josh Landan, CEO at Ashland Hard Seltzer, last August, at a time when his brand was still adding California cities to distribution. He spoke to the power of collaboration with friends and contacts in order to successfully grow a brand.
Breaking: Ashland Hard Seltzer to be Acquired by Anheuser-Busch
San Diego-based Ashland Hard Seltzer will soon be sold to Anheuser-Busch (NYSE: BUD). Hard Seltzer News published a feature on Ashland its early days of growth. CEO Josh Landan in a podcast spoke of his brand's identity and power of the Rolodex.
