Sapporo Hard Seltzer Tests Japan Market
Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.
Boulevard Brewing Expands Fling Cocktails
Fling, Boulevard Brewing’s line of premium canned cocktails, has recently given consumers two new reasons to explore ready-to-drink (RTD) cocktails. The Kansas City brewery launched a Vodka Lemonade variety and a Craft Cocktail Mix Pack featuring four of its bar-quality craft cocktails.
Hard Seltzer Preferred Drink Off Campus this Fall
A recent study conducted by the Generation Lab, a polling and research firm based in Washington DC, found hard seltzer is perceived as “on the rise” among college students.
New Global White Claw Agency to Assist with Ambitious Growth Plans
Mark Anthony Brands’ White Claw, the hard seltzer that has reigned supreme over the US market since it first hit shelves five years ago, has appointed VCCP to assist in the development of its global creative campaigns.
RancH2O Launches Gin Fizz
Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.
Hard Seltzer Category Grows Up, Gets Serious
Analysts recently discussed the recent stock market performances of some of the most popular hard seltzer brands and what those performances mean for the future of the bubbly beverage.
Heineken Grows Beyond Beer Category with Sparkling Wine
Heineken USA is taking an intriguing new step to expand its Beyond Beer portfolio by announcing Comb & Hive canned sparkling wine.
Boston Beer Diversification Continues
The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.
Wine Country Network Launches 2nd Annual Canned Challenge Competition
Wine Country Network, publishers of Wine Country International Magazine, and producers of numerous, highly respected professional beverage competitions have announced that they are accepting entries for the Canned Challenge through September 14, 2021.
Pepsi’s New Beverage Alcohol Company Could Include Rockstar
PepsiCo (NASDAQ: PEP) announced that it will be forming a new company to launch HARD MTN DEW, a spiked version of its Mountain Dew brand.
