Cocktail/Seltzer Hybrid Brand Raises $4.5M for Secret New Product
The makers of the popular “cocktail meets seltzer” brand, SESH, has raised an impressive $4.5 million in total investments this year. The funds will go towards growing the SESH brand as well as launching a new brand which is, according to the company, currently in “stealth mode.”
Seltzer Experience Pops-Up in Chicago
A pop-up bar dedicated to serving hard seltzer is now open in downtown Chicago. The Chicago Seltzer Shop, which offers “an immersive seltzery tasting experience,” is located inside the Kimpton Gray Hotel in Chicago’s dynamic Loop area.
Big Week For Seltzer Earnings as Competition Heats Up
This is a big week for the competitive public companies producing hard seltzer, as the product evolves with fierce competition -- a win for both consumers and savvy producers.
Boston Beer Stock Plummets as Management Underestimates Hard Seltzer Competition
The Boston Beer Company (NYSE: SAM) reported its Q2 earnings on Thursday afternoon. The beverage alcohol company’s shares plummeted 20% in after hours trading Thursday, with its top and bottom line falling short of analysts’ expectations.
Drizly Says Gen Z Cares About a Brand’s Corporate Mission
In a recent report of purchasing behavior, Drizly data confirmed that Gen Z legal age consumers favor beverage alcohol companies which exhibit corporate responsibility.
Boston Beer Announces Earnings Thursday
The Boston Beer Company (NYSE: SAM) will announce financial results Thursday, and expectations are high for the makers of Truly hard seltzer.
Colorado Sake Brewer to Introduce Unique Hard Seltzer
Colorado Sake Co. is launching a new line of hard sake seltzers this summer. The launch includes four flavors of Yuzu Ginger, Blood Orange, Mixed Berry and Lime.
Boston Beer Partners with Beam Suntory on RTD Cocktails
The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.
Treatt Helps Hard Seltzer Differentiation with Exotic Flavor Adventures
Treatt, a natural extracts and ingredients supplier across the globe, has helped many hard seltzer makers craft a flavor experience that separates them from the pack.
Excuse Me, Could I Smell Your Swimtrunks?
Seltzer szn is coming in hot and Vizzy is determined to help its fans beat the heat in style. The bubbly beverage is releasing...
