Distribution

Get ready to roll with the punches, friends. Cincinnati’s VIVE Hard Seltzer recently announced the release of its own punch variety pack.

Molson Coors (NYSE: TAP) is growing in the European hard seltzer market. During the beverage company’s first quarter earnings call last Thursday, President and Chief Executive Officer Gavin Hattersley revealed that a new hard seltzer called Wai Moment is hitting shelves in Central and Eastern Europe. 

The Molson Coors Beverage Company (NYSE: TAP) is expected to report Q1 earnings Thursday morning

CENTR Brands Corp. announced Friday a U.S. distribution agreement with Southern Glazer’s Wine & Spirits.

Heineken will supply the arena with hard seltzer, cider, and beer in one of the "most exciting sports and entertainment partnerships to date" for the company, according to a release. No other beer category brands will be served in the arena.

Canopy Growth (TSX: WEED) (NASDAQ: CGC), has announced an agreement with wine and spirits distributor Southern Glazer for US distribution of its Quatreau CBD-spiked seltzers.

Naturdays Frozen Icicles will launch nationwide Tuesday in two flavors, strawberry lemonade and pineapple lemonade. The new brand of spiked consumables comes in...

Pennsylvania's Victory Brewing Company announced the launch of Victory Waves Craft Hard Seltzer later this month. Fans have been eagerly awaiting the release of Victory Waves since Hard Seltzer News first reported that the brewer was seeking a seltzer trademark in November of last year.

Diageo has acquired operations of Loyal 9 Cocktails, a two-year-young ready-to-drink (RTD) canned cocktail maker based in Rhode Island.

The hard seltzer from the brand team at Bang Energy has arrived at grocery stores and other outlets.