As more states legalize recreational marijuana for adult use, cannabis beverages are increasingly aiming to disrupt the alcohol market - including the new Wynk - a new seltzer that is infused with equal amounts of THC and CBD.
Bambucha Kombucha announced a new line of organic kombuchas, and this time they contain alcohol.
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
A Constellation Brands facility in Ciudad Obregón, Sonora, Mexico has expanded its production capabilities after pandemic-related delays. The upgraded facility will enhance production output by a capacity of 4.2 million barrels (5 million hectoliters).
Molson Coors Beverage Company is betting big on hard seltzer in the UK. The beverage company announced this week that it is investing $34.6 million (or £25 million) in its Burton-on-Trent brewery.
Florida’s 3 Daughters Brewing is giving its hard seltzer a new look. The brewery recently restyled its spiked and sparkling line, going from traditional beverage cans to sleek new slim cans, with a design inspired by the Sunshine State. The hip new cans feature bold colors and a vibrant Floridian sunset.
The hard seltzer market is more saturated than ever before. It seems like every day a new brand is hitting shelves or an existing brand is coming out with new flavors. One thing, however, has remained constant since the very beginning of the hard seltzer craze-- White Claw continues to dominate the market.
The iconic cocktail brand Collins is expanding its portfolio with the launch of a new hard seltzer. With the introduction of Collins Cocktail Seltzer, the company aims to define a new subcategory within the hard seltzer space.
The Pennsylvania Senate has passed HB 1154, which expands the carry-out sales of ready-to-drink cocktails by bars and restaurants in the state.
Ohza, a line of ready-to-drink (RTD) sparkling wine cocktails based in Cambridge, Massachusetts, has secured $4 million in additional funding.