Bang to Open MIXX Hard Seltzer Manufacturing Facility
Bang’s hard seltzer, MIXX, has found a manufacturing home near Douglasville, Georgia. The new $145 million manufacturing and distribution facility is slated for Georgia’s Douglas County.
First Look: VIDE Grapefruit Tequila Soda
VIDE premium canned cocktail brand has just launched a new flavor--its first tequila-based offering--Grapefruit Tequila Soda.
RancH2O Launches Gin Fizz
Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.
Pepsi’s New Beverage Alcohol Company Could Include Rockstar
PepsiCo (NASDAQ: PEP) announced that it will be forming a new company to launch HARD MTN DEW, a spiked version of its Mountain Dew brand.
Boulevard’s Quirk Hard Seltzer is Full of Surprises
Quirk, the “hard seltzer with more personality,” has expanded its product offerings, as well as its distribution footprint and marketing efforts in order to make it even easier for thirsty fans to get their hands on the eccentric hard seltzers.
Pepsi Answers Coke, Hard Seltzer Wars Stage is Set
Industry insiders have been looking for PepsiCo to release its first hard beverage since its biggest rival, The Coca-Cola Company, announced the release of Topo Chico Hard Seltzer last August.
Boston Beer Signals Hard Seltzer Still Exploding with Pepsi Alliance
While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.
Jiant Investment to Help Hard Kombucha Growth
Jiant Hard Kombucha has just received some giant news. The beverage company, which crafts a line of hard kombucha as well as a newly debuted line of hard tea, secured $2.3 million in its latest round of seed funding.
Vizzy Lemonade Hard Seltzer Launches 8 Months Ahead of Schedule in Canada
Thanks to the early success of the Vizzy brand in Canadian markets, Molson Coors is releasing its spiked and sparkling lemonade ahead of schedule.
Pepsi Dumps Juice for Cash
PepsiCo has agreed to sell its Tropicana and Naked Juice brands to PAI Partners, generating $3.3 billion in cash. Private equity fund PAI Partners has controlling investments in Refresco, the world's largest independent bottler of beverages, which packages canned cocktails and beer, among other items.
