Boston Beer Signals Hard Seltzer Still Exploding with Pepsi Alliance

While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.

Jiant Investment to Help Hard Kombucha Growth

Jiant Hard Kombucha has just received some giant news. The beverage company, which crafts a line of hard kombucha as well as a newly debuted line of hard tea, secured $2.3 million in its latest round of seed funding.

Vizzy Lemonade Hard Seltzer Launches 8 Months Ahead of Schedule in Canada

Thanks to the early success of the Vizzy brand in Canadian markets, Molson Coors is releasing its spiked and sparkling lemonade ahead of schedule.

Pepsi Dumps Juice for Cash

PepsiCo has agreed to sell its Tropicana and Naked Juice brands to PAI Partners, generating $3.3 billion in cash. Private equity fund PAI Partners has controlling investments in Refresco, the world's largest independent bottler of beverages, which packages canned cocktails and beer, among other items.

VOSA Brings Canned Cocktails to East Coast

A new line of ready-to-drink (RTD) canned cocktails is about to hit the East Coast. Meet VOSA, the new premium “Spirit Soda” that wants to be your new favorite spiked and sparkling drink.

Vertical Wellness to Launch CBD Beverage Portfolio

Vertical Wellness's drink lineup will include sparkling beverages, waters, and iced teas all infused with CBD, as well as hemp shots.
Molson Coors Hard Seltzer

Molson Coors Reports Best Quarterly Growth in a Decade

Molson Coors (NYSE: TAP) reported its Q2 earnings Thursday, beating analysts’ top and bottom line estimates and posted, what the company called, “its best quarterly top-line growth in more than a decade.”

Cocktail/Seltzer Hybrid Brand Raises $4.5M for Secret New Product

The makers of the popular “cocktail meets seltzer” brand, SESH, has raised an impressive $4.5 million in total investments this year. The funds will go towards growing the SESH brand as well as launching a new brand which is, according to the company, currently in “stealth mode.”

Hartwall Original Long Drink Officially Launches in US

Hartwall still uses the same recipe it did in 1952 to craft its Original Long Drink, which is also known as a “lonkero” in Finnish.

Michigan Distilleries Lead in Canned Cocktails

Michigan’s Coppercraft Distillery just announced the launch of four new ready-to-drink (RTDs) canned cocktails, bringing the company’s pre-made portfolio to seven premium drinks.

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