Diageo’s Impressive Year Features Strong RTD Performance

Diageo (NYSE: DEO) reported its fiscal year 2021 earnings on Thursday. The international beverage alcohol company, and maker of Smirnoff hard seltzer, had an impressive year all around. The company reported “strong growth in net sales, operating profit and cash generation.”

Big Week For Seltzer Earnings as Competition Heats Up

This is a big week for the competitive public companies producing hard seltzer, as the product evolves with fierce competition -- a win for both consumers and savvy producers.

Boston Beer Announces Earnings Thursday

The Boston Beer Company (NYSE: SAM) will announce financial results Thursday, and expectations are high for the makers of Truly hard seltzer.

Boston Beer Partners with Beam Suntory on RTD Cocktails

The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.

Breaking: Coors Seltzer Discontinued in US

There is one fewer hard seltzer SKU for distributors and retailers to carry.  Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.

Ohza Raises More Capital for Expansion

Ohza, a line of ready-to-drink (RTD) sparkling wine cocktails based in Cambridge, Massachusetts, has secured $4 million in additional funding.
Bud Light Seltzer popsicles

First Look: Bud Light Seltzer Frozen Icicles

Anheuser-Busch (NYSE: BUD) is releasing Bud Light Seltzer Frozen Icicles to retailers in the coming weeks, just in time for hot summer days at the pools, beaches, and lakes.
Canteen Spirits strawberry and black cherry

Canteen Spirits Gets Lift by Anheuser-Busch

Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.
Diageo's new Loyal 9 cocktails

Diageo Acquires Another RTD Company

Diageo has acquired operations of Loyal 9 Cocktails, a two-year-young ready-to-drink (RTD) canned cocktail maker based in Rhode Island.
hard seltzer and RTD acquisition activity

Expect Hard Seltzer Startup Acquisition Activity in 2021

Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment. 

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