Proof Point Scores Rappers, Entertainers to Anoint

Proof Point hard seltzer can now be found at retailers in 27 states, and a variety of entertainers and producers are helping the new brand by giving their blessing.

Sonic Releases Hard Seltzer Broadly — Except at their Restaurants

Sonic Drive-In restaurants will not sell hard seltzer, in spite of releasing the branded beverage alcohol on May 18 at retail outlets. Initial distribution is limited to certain Oklahoma retailers, including Casey’s, Costco, Home­land, Rea­sor’s, Sprout’s, Tar­get, Wal­mart, and Whole Foods.
Lunar hard seltzer

Lunar is Asian Americana in a Can

Lunar hard seltzer is the first hard seltzer to use MSG, but its connections with Asian American culture runs much deeper. Founded in New York City by Sean Ro and Kevin Wong, Lunar is a brand born during the pandemic and rapidly gaining national attention.

New Truly Campaign Celebrates Uniqueness

Truly Hard Seltzer, from Boston Beer Co (NYSE: SAM), is celebrating uniqueness in flavors and people via its largest media investment ever. The company has hired Grammy Award-Winning Artist Dua Lipa to launch the brand's No One Is Just One Flavor campaign.

A-B InBev Won’t Let Go of Suit Over Corona Hard Seltzer Rights

Anheuser-Busch InBev (NYSE: BUD) through its Groupo Modelo unit, responded Monday in arguments over the rights of Constellation Brands (NYSE: STZ) to sell Corona Hard Seltzer in the United States.

Simplicity Cocktails Introduce Canned Spirits with Resealable Lids

Salt Lake City-based Simplicity Cocktails has introduced a new line of canned spirits complete with innovative resealable lids. The premium vodka and bourbon will be Simplicity’s first foray into spirits. The company is known for their extensive line of ready-to-drink canned cocktails.
Canteen Spirits strawberry and black cherry

Canteen Spirits Gets Lift by Anheuser-Busch

Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.

Boston Beer Co to Develop Cannabis Beverages

The Boston Beer Company (NYSE: SAM) announced Friday that it will establish a new subsidiary focused on cannabis-infused, non-alcoholic beverages.
Heineken has multiple new hard seltzers

Heineken Brings Hard Seltzer to NFL Fans

Heineken USA just announced a major new partnership - it became the new import beer and hard seltzer partner of the Miami Dolphins. The company has several options for hard seltzer at Hard Rock Stadium.
Squeeze Hard Seltzer

Squeeze Hard Seltzer Launches in Washington

Washington-based Sumerian Brewing founders, Holly and Mike Ihrig, are expanding into hard seltzer. The couple launched the Squeeze Premium Hard Seltzer company in April as an addition to their ever growing beverage brand portfolio. 

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