Canteen Spirits Gets Lift by Anheuser-Busch
Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.
Boston Beer Co to Develop Cannabis Beverages
The Boston Beer Company (NYSE: SAM) announced Friday that it will establish a new subsidiary focused on cannabis-infused, non-alcoholic beverages.
Heineken Brings Hard Seltzer to NFL Fans
Heineken USA just announced a major new partnership - it became the new import beer and hard seltzer partner of the Miami Dolphins. The company has several options for hard seltzer at Hard Rock Stadium.
Squeeze Hard Seltzer Launches in Washington
Washington-based Sumerian Brewing founders, Holly and Mike Ihrig, are expanding into hard seltzer. The couple launched the Squeeze Premium Hard Seltzer company in April as an addition to their ever growing beverage brand portfolio.
Priyanka Chopra Jonas and BON V!V Launch New Hard Seltzer
BON V!V has released an exciting new flavor of seltzer, based on a partnership with its creative advisor, Priyanka Chopra Jonas. The novel Raspberry Dragonfruit will soon be available nationwide following successful test runs in Los Angeles, San Diego, and Salt Lake City.
Smirnoff Black Cherry Wins Best Hard Seltzer at SF World Spirits Competition
Smirnoff Zero Sugar Black Cherry Seltzer took first place at the 2021 San Francisco World Spirits Competition. The drink was named Best of Class in the Hard Seltzer category beating 23 hopeful seltzers for the title.
Cutwater Wins Coveted Best Pre-Mixed Cocktail Award
Cutwater Spirits took home the gold, winning big at the 2021 San Francisco World Spirits Competition. Cutwater’s Whiskey Mule ready-to-drink (RTD) canned cocktail won the coveted Best of Class award in the Pre-Mixed Cocktail category.
LiveWire Launches Another Creative Canned Cocktail
LiveWire Cocktail Company just announced a new canned cocktail in its ready-to-drink (RTD) line - the Rocket Queen.
MGD Tries to Differentiate by Saying “Never” to Seltzer in Marketing Stunt
Miller Genuine Draft announced plans to launch a hard seltzer… into space. In a rather creative and unusual publicity stunt, this Thursday, May 13, the beer brand will send a "rocket" full of hard seltzer into oblivion.
Costco Restocks Kirkland Hard Seltzer
Kirkland Signature Hard Seltzer is back at Costco after disappearing from the big-box retailer’s shelves over the winter. This is welcome news for loyal shoppers who have been frantically taking to Reddit and other online forums in search of the beverage.
