Marketing

As cities and states begin to ease pandemic restrictions, bars and restaurants across the country find themselves navigating uncharted waters. The world has changed dramatically over the past year and so have consumer drinking habits.

Sipful produces Organic Bubbles, an organic white wine infused with bubbles, and a Bellini, and two orange Mimosa varieties in 250 ml cans.

Heineken will supply the arena with hard seltzer, cider, and beer in one of the "most exciting sports and entertainment partnerships to date" for the company, according to a release. No other beer category brands will be served in the arena.

Naturdays Frozen Icicles will launch nationwide Tuesday in two flavors, strawberry lemonade and pineapple lemonade. The new brand of spiked consumables comes in...

Pennsylvania's Victory Brewing Company announced the launch of Victory Waves Craft Hard Seltzer later this month. Fans have been eagerly awaiting the release of Victory Waves since Hard Seltzer News first reported that the brewer was seeking a seltzer trademark in November of last year.

Boston Beer (NYSE: SAM) will report Q1 earnings this Thursday after market close.

The hard seltzer from the brand team at Bang Energy has arrived at grocery stores and other outlets.

Earth Day is Thursday, April 22, and environmental ethics are a big concern for an overwhelming majority of consumers. Now more than ever, Americans...

White Claw just lowkey dropped its Variety Pack #3. The 12-pack contains three new flavors and one returning fan favorite: Blackberry, Strawberry, Pineapple, and Mango.

The Atlanta-based ready-to-drink (RTD) canned cocktail company Tip Top just got a pretty sweet gig.