White Claw Goes Global with Storytelling Campaign
White Claw, the OG hard seltzer that defined a segment, has launched its first global, storytelling campaign.
CACTI Hard Seltzer is Immediate Thorn in Side of White Claw, Truly
The tequila-inspired beverage has quickly become a worthy adversary in the hard seltzer market.
Stone to Launch Buenavida Seltzer in Bottles
Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
Cutwater Expands MLB Co-Branding
Cutwater Spirits is expanding its line of ready-to-drink (RTD) co-branded cocktails to six MLB teams, featuring the teams’ official logos and trademarks.
Seltzerland Swings Through Atlanta
The Seltzerland series of seltzer "fetztivals" made an appearance in Atlanta Saturday, bringing a socially distanced format to fans wanting to try new brands and discover new flavors. We discovered 8 favorites in the impressive lineup.
Thirsty Monk To Open Hard Seltzer Pub in Asheville
Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.
Blake Shelton Helps Launch Smithworks Lemonade Seltzers
Smithworks vodka is plowing new ground with hard seltzer, and has enlisted country music singer Blake Shelton to sow the US fields.
Hornitos Hard Seltzer Hits Select Markets
The iconic tequila brand Hornitos is ready to jumpstart your summer with its new ready-to-drink (RTD) sparkling canned tequila cocktail.
Get Ready to Take Summer by the Coolers
As brands move forward with innovative product offerings, and the associated fierce competition over share of shelf space, expect also to see innovative marketing programs and taglines to help companies grab share of consumer consciousness.
Breaking: Molson Coors Launches Proof Point Seltzer
Proof Point premium ready-to-drink (RTD) canned cocktails are made with real spirits and real juice.
