New Belgium Combines Hard Kombucha with Beer
Fort Collins, Colorado-based New Belgium Brewing and Ventura, California-based Flying Embers have teamed up to create a beverage that expertly combines the passions of both companies as well as their individual strengths as brewers.
Drizly Says Gen Z Cares About a Brand’s Corporate Mission
In a recent report of purchasing behavior, Drizly data confirmed that Gen Z legal age consumers favor beverage alcohol companies which exhibit corporate responsibility.
Boston Beer Announces Earnings Thursday
The Boston Beer Company (NYSE: SAM) will announce financial results Thursday, and expectations are high for the makers of Truly hard seltzer.
CanBee Cocktails Coming Soon to Your Colony
Black Button Distilling launched CanBee Cocktails on a mission to create a quality cocktail experience while supporting the world’s population of pollinators.
Vizzy Announces New Watermelon Variety Pack
The box mimics the melon to which it pays homage in bright fuchsia and teal, while the cans themselves look almost Warholian. Each flavor sports the same melon, surrounded by brighter colors that are inspired by the blended fruit. The variety pack is bright, fun, and perfect for making the most of the second half of summer.
Colorado Sake Brewer to Introduce Unique Hard Seltzer
Colorado Sake Co. is launching a new line of hard sake seltzers this summer. The launch includes four flavors of Yuzu Ginger, Blood Orange, Mixed Berry and Lime.
Boston Beer Partners with Beam Suntory on RTD Cocktails
The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.
Treatt Helps Hard Seltzer Differentiation with Exotic Flavor Adventures
Treatt, a natural extracts and ingredients supplier across the globe, has helped many hard seltzer makers craft a flavor experience that separates them from the pack.
Sierra Nevada Hard Tea Under Development
Something new is brewing at Sierra Nevada. The California-based brewing company recently filed “intent to use” trademark applications with the United States Patent and Trademark Office under the registration Tea West, confirming that Sierra Nevada is exploring a hard tea offering.
Unspiked Seltzer Sales Boosted by Hard Seltzer Popularity
The rise of hard seltzers has forever changed the alcohol beverage industry but it has also inadvertently reinvigorated the soft seltzer market. Riding the coattails of trending alcoholic seltzers, sparkling water brands are rising to the occasion and shaking up the soft drink market.
