On Premise

Something new is brewing at Sierra Nevada. The California-based brewing company recently filed “intent to use” trademark applications with the United States Patent and Trademark Office under the registration Tea West, confirming that Sierra Nevada is exploring a hard tea offering.

Bambucha Kombucha announced a new line of organic kombuchas, and this time they contain alcohol.

There is one fewer hard seltzer SKU for distributors and retailers to carry.  Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.

Being cooped up at home changed consumer spending habits, and the preference for ready-to-drink (RTD) cocktails and hard seltzer has created permanent behavior.

The hard seltzer market is more saturated than ever before. It seems like every day a new brand is hitting shelves or an existing brand is coming out with new flavors. One thing, however, has remained constant since the very beginning of the hard seltzer craze-- White Claw continues to dominate the market.

The Pennsylvania Senate has passed HB 1154, which expands the carry-out sales of ready-to-drink cocktails by bars and restaurants in the state.

Thanks to the recent re-openings of many cities and states, bars and restaurants are finally able to serve consumers at full capacity.

Harrods, the largest and probably most famous department store in all of Europe, will sell hard seltzer. It's iconic Food Hall has added the drink to its offerings, a result of a partnership with Lilo beverages in London.

As bars and restaurants are permitted to re-open and return to capacity, what will the supply chain look like?

Illinois extended its cocktail to-go law, allowing bars and restaurants to sell alcohol to-go for another three years. The law, which was created to help hospitality businesses struggling during the COVID-19 pandemic, will now remain in effect until at least January 3, 2024.