Lunar is Asian Americana in a Can
Lunar hard seltzer is the first hard seltzer to use MSG, but its connections with Asian American culture runs much deeper. Founded in New York City by Sean Ro and Kevin Wong, Lunar is a brand born during the pandemic and rapidly gaining national attention.
Jim Beam Shakes Up the RTD Market
Jim Beam just launched two brand new ready-to-drink (RTD) canned cocktails. Both the Classic Highball and the Ginger Highball are made with actual bourbon.
Simplicity Cocktails Introduce Canned Spirits with Resealable Lids
Salt Lake City-based Simplicity Cocktails has introduced a new line of canned spirits complete with innovative resealable lids. The premium vodka and bourbon will be Simplicity’s first foray into spirits. The company is known for their extensive line of ready-to-drink canned cocktails.
Canteen Spirits Gets Lift by Anheuser-Busch
Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.
Boston Beer Co to Develop Cannabis Beverages
The Boston Beer Company (NYSE: SAM) announced Friday that it will establish a new subsidiary focused on cannabis-infused, non-alcoholic beverages.
Pickle Seltzer’s Journey From Joke to Reality
A tangy hard seltzer flavor that started out as an April Fool’s Day joke is about to become all too real. Crook & Marker is teaming up with drink ware makers BrüMate to bring you “Afternoon Dillight Hard Pickle Seltzer.” But other brewers have released pickle seltzers, too.
United Airlines Adds White Claw
In more news that life is getting back to normal, United Airlines added White Claw hard seltzer to its inflight menu of drink options. The announcement came with the resumption of inflight service by most major airlines by June 1.
Heineken Brings Hard Seltzer to NFL Fans
Heineken USA just announced a major new partnership - it became the new import beer and hard seltzer partner of the Miami Dolphins. The company has several options for hard seltzer at Hard Rock Stadium.
Priyanka Chopra Jonas and BON V!V Launch New Hard Seltzer
BON V!V has released an exciting new flavor of seltzer, based on a partnership with its creative advisor, Priyanka Chopra Jonas. The novel Raspberry Dragonfruit will soon be available nationwide following successful test runs in Los Angeles, San Diego, and Salt Lake City.
Cutwater Wins Coveted Best Pre-Mixed Cocktail Award
Cutwater Spirits took home the gold, winning big at the 2021 San Francisco World Spirits Competition. Cutwater’s Whiskey Mule ready-to-drink (RTD) canned cocktail won the coveted Best of Class award in the Pre-Mixed Cocktail category.
