NYC’s UBS Arena Signs Deal with Heineken for Hard Seltzer & Beer
Heineken will supply the arena with hard seltzer, cider, and beer in one of the "most exciting sports and entertainment partnerships to date" for the company, according to a release. No other beer category brands will be served in the arena.
Canopy Growth Taps Southern Glazer for US Distribution of Quatreau
Canopy Growth (TSX: WEED) (NASDAQ: CGC), has announced an agreement with wine and spirits distributor Southern Glazer for US distribution of its Quatreau CBD-spiked seltzers.
How much alcohol is in Naturdays Frozen Icicles?
Naturdays Frozen Icicles will launch nationwide Tuesday in two flavors, strawberry lemonade and pineapple lemonade. The new brand of spiked consumables comes in...
Victory Brewing Makes Waves
Pennsylvania's Victory Brewing Company announced the launch of Victory Waves Craft Hard Seltzer later this month. Fans have been eagerly awaiting the release of Victory Waves since Hard Seltzer News first reported that the brewer was seeking a seltzer trademark in November of last year.
Will Thursday be Truly Special for Boston Beer?
Boston Beer (NYSE: SAM) will report Q1 earnings this Thursday after market close.
Diageo Acquires Another RTD Company
Diageo has acquired operations of Loyal 9 Cocktails, a two-year-young ready-to-drink (RTD) canned cocktail maker based in Rhode Island.
Bang’s MIXX Hits the Hard Seltzer Aisles
The hard seltzer from the brand team at Bang Energy has arrived at grocery stores and other outlets.
Celebrating Sustainability in Hard Drinks Industry for Earth Day
Earth Day is Thursday, April 22, and environmental ethics are a big concern for an overwhelming majority of consumers. Now more than ever, Americans...
Delta Flights are Getting Tip Top
The Atlanta-based ready-to-drink (RTD) canned cocktail company Tip Top just got a pretty sweet gig.
White Claw Steals Airwaves with Surge
With brand development dating back to May of 2019, Mark Anthony Brands has released White Claw Surge, an entry in the subsegment of imperial hard seltzers.
