Investors Await Corona Hard Seltzer Performance Announcement
Come tomorrow all eyes will be on Constellation Brands’ current MVP, Corona Hard Seltzer, as investors hope to see the company beat Q4 projections with the help of the seltzer line’s growing popularity in the US.
CACTI Hard Seltzer is Immediate Thorn in Side of White Claw, Truly
The tequila-inspired beverage has quickly become a worthy adversary in the hard seltzer market.
Stone to Launch Buenavida Seltzer in Bottles
Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
Seltzerland Swings Through Atlanta
The Seltzerland series of seltzer "fetztivals" made an appearance in Atlanta Saturday, bringing a socially distanced format to fans wanting to try new brands and discover new flavors. We discovered 8 favorites in the impressive lineup.
Big and Small Hard Seltzer Brands Take Share from Beer
Hard seltzer currently comprises about 20% of beer sales, with that share expected to rise proportionately with temperatures and outdoor activities.
Thirsty Monk To Open Hard Seltzer Pub in Asheville
Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.
Hornitos Hard Seltzer Hits Select Markets
The iconic tequila brand Hornitos is ready to jumpstart your summer with its new ready-to-drink (RTD) sparkling canned tequila cocktail.
Breaking: Molson Coors Launches Proof Point Seltzer
Proof Point premium ready-to-drink (RTD) canned cocktails are made with real spirits and real juice.
Convenience Stores Win Big with Hard Seltzer
In spite of its challenges, for the convenience segment 2020 was a year of growth, partially driven by the shift from on-premise to off-premise beverage alcohol consumption, and hard seltzer played a big role.
UPDATE: Topo Chico Hard Seltzer In Stores Today
The long awaited, much anticipated Topo Chico Hard Seltzer begins its retail journey today, with a strategic rollout by Molson Coors (NYSE: TAP).