Pepsi Introduces its First Mixer, Neon Zebra
PepsiCo has been hesitant to jump into the hard beverage space, but today it announced the company is inching a little bit closer… sort...
Breaking: Sixpoint Working on Hard Seltzer
Sixpoint Brewery, a Brooklyn success story with its wide selection of craft beers, plans to enter the hard seltzer category, Hard Seltzer News has learned.
Constellation Doubles Down on ‘Beer’
Constellation Brands (NYSE: STZ) announced two significant moves yesterday to bolster focus on its beer portfolio, which includes hard seltzer brands. Jim Sabia and Mallika Monteiro, key players in the hard seltzer expansion at Constellation, will lead the company in its focused 2021 strategies.
Packaging Supplier for White Claw Forges Megadeal
Ardagh Group (NYSE: ARD), which supplies aluminum cans for Mark Anthony Group in the packaging of White Claw, today announced a merger with The Gores Group in a deal valued at approximately $8.5 billion.
Josh Landan: Chief Collaborator at Ashland Hard Seltzer
Hard Seltzer News interviewed Josh Landan, CEO at Ashland Hard Seltzer, last August, at a time when his brand was still adding California cities to distribution. He spoke to the power of collaboration with friends and contacts in order to successfully grow a brand.
Heineken to Introduce Dos Equis Ranch Water
Heineken continues its quest to bubble up in the hard seltzer market. The Dutch brewer just announced Dos Equis Ranch Water, its latest spiked and sparkling endeavor.
Briggs of Burton Outfits Hard Seltzer Breweries
Briggs of Burton Inc. partners with DME Process Systems and Ziemann Holvrieka to form a network of hard seltzer brewery equipment and systems providers, ranging from craft scale up to the world’s largest hard seltzer breweries.
Suzie’s Organic Hard Seltzer’s Court Win is an Alcohol Industry David and Goliath Story
In a modern-day David versus Goliath battle, Suzie’s Organic Hard Seltzer from Pendleton, Oregon, took on Anheuser-Busch (NYSE: BUD) in court -- and won Round 1. In an exclusive interview with Hard Seltzer News, Suzie’s CEO Chris Barhyte spoke about the case.
Constellation Stock Slips on Seltzer Suit
Constellation Brands (NYSE: STZ) stock dropped nearly 6% this week after news broke of the lawsuit filed by Anheuser-Busch (NYSE: BUD) over the Corona hard seltzer launch. A senior beverage analyst questions the lawsuit's impact on company results, however, saying the drop creates an opportunity to buy.
Breckenridge Hard Seltzer is in Good Company
Colorado’s Breckenridge Brewery is the latest craft beer brewer to launch hard seltzer.
