Drifter Canned Cocktails Find Their Way
Drifter Craft Cocktails ready-to-drink (RTD) premixed cocktails have officially found their way to store shelves. "Inspired by global spirits and drink traditions,” the unique canned sparkling cocktails with international inspiration are now available in the US at select alcohol retail locations as well as online via the brand’s website.
Constellation Brands has Goal to Bump Anheuser-Busch in Hard Seltzer Market Share
Constellation Brands (NYSE: STZ) is vying for a top-three share position in hard seltzer. The makers of Corona Hard Seltzer currently hold the #4 hard seltzer spot in the US.
Molson Coors Invests in UK Hard Seltzer Market
Molson Coors Beverage Company is betting big on hard seltzer in the UK. The beverage company announced this week that it is investing $34.6 million (or £25 million) in its Burton-on-Trent brewery.
No- and Low-ABV Beer Is Potent Product
One segment of the beer industry is thriving. The IWSR projects non-alcoholic beer sales in the US will experience compound annual growth at a rate of 9.7% through 2024 -- proving that sometimes less really is more.
There are Laws When You’re Selling Claws
White Claw, the nation’s largest hard seltzer brand, is taking some strong steps in order to protect its good name.
IWSR Expects RTDs to Surpass Traditional Wine Volume in US
The IWSR Drinks Market Analysis projects that ready-to-drink beverages with alcohol (RTDs), a category which includes canned cocktails and the hard seltzer sub-category, will surpass traditional wine in volume consumption by the end of the year.
Nick Lundquist Joins Flying Embers
Beverage industry disruptors Flying Embers have snagged craft beer industry veteran Nick Lundquist, the company announced in a statement on Thursday. Flying Embers, a leader in the growing beyond beer segment, produces premium hard seltzer and hard kombucha.
RTDs Are Poised to Take Over
Being cooped up at home changed consumer spending habits, and the preference for ready-to-drink (RTD) cocktails and hard seltzer has created permanent behavior.
PRESS Named the #1 Best Hard Seltzer at Ten of Ten Consecutive Seltzerland Events
Milwaukee-based seltzer company PRESS believes in putting “flavor first,” and they did just that at Seltzerland, the traveling hard seltzer festival. The independent seltzer company was voted #1 in the Best Hard Seltzer category by attendees in ten different cities across the country.
Collins Cocktail Seltzer Begins Canning
The iconic cocktail brand Collins is expanding its portfolio with the launch of a new hard seltzer. With the introduction of Collins Cocktail Seltzer, the company aims to define a new subcategory within the hard seltzer space.
