Meet the New Special Seltzer, Wynk
As more states legalize recreational marijuana for adult use, cannabis beverages are increasingly aiming to disrupt the alcohol market - including the new Wynk - a new seltzer that is infused with equal amounts of THC and CBD.
Sierra Nevada Hard Tea Under Development
Something new is brewing at Sierra Nevada. The California-based brewing company recently filed “intent to use” trademark applications with the United States Patent and Trademark Office under the registration Tea West, confirming that Sierra Nevada is exploring a hard tea offering.
Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
A Brewery from Down Under Invents Hard Seltzer Dispenser
Moon Dog’s new drink dispensing system allows venues to offer the brewery’s line of alcoholic bubbly water, Fizzer, without taking up precious tap space allocated to draft beers and ciders.
Brooklyn Brewery Launches Hard Seltzer
Brooklyn Brewery is officially rolling out Brooklyn Hard Seltzer in four uniquely local flavors that “mix the unprecedented with the unpretentious."
Constellation Banks on Mexico Brewery Expansion
A Constellation Brands facility in Ciudad Obregón, Sonora, Mexico has expanded its production capabilities after pandemic-related delays. The upgraded facility will enhance production output by a capacity of 4.2 million barrels (5 million hectoliters).
Drifter Canned Cocktails Find Their Way
Drifter Craft Cocktails ready-to-drink (RTD) premixed cocktails have officially found their way to store shelves. "Inspired by global spirits and drink traditions,” the unique canned sparkling cocktails with international inspiration are now available in the US at select alcohol retail locations as well as online via the brand’s website.
Constellation Brands has Goal to Bump Anheuser-Busch in Hard Seltzer Market Share
Constellation Brands (NYSE: STZ) is vying for a top-three share position in hard seltzer. The makers of Corona Hard Seltzer currently hold the #4 hard seltzer spot in the US.
Molson Coors Invests in UK Hard Seltzer Market
Molson Coors Beverage Company is betting big on hard seltzer in the UK. The beverage company announced this week that it is investing $34.6 million (or £25 million) in its Burton-on-Trent brewery.
No- and Low-ABV Beer Is Potent Product
One segment of the beer industry is thriving. The IWSR projects non-alcoholic beer sales in the US will experience compound annual growth at a rate of 9.7% through 2024 -- proving that sometimes less really is more.
