Hard News

According to IWSR data, the category is projected to double its volume shares from 4% to 8% of total beverage alcohol between now and 2025.

White Claw has teamed up with Every Can Counts to encourage the recycling of aluminum cans amongst consumers in the United Kingdom and Ireland. The duo aims to increase rates of recycling in the participating countries as well as raise awareness regarding the environmental necessity of recycling.

Experts at Cornell’s Nolan School of Hotel Administration are researching hard seltzer.

On a recent episode of CNBC’s “Mad Money” president and CEO of Constellation Brands, Bill Newlands, sat down with host Jim Cramer to discuss the alcohol beverage company’s Q2 2022 earnings as well as the future of hard seltzer.

Anheuser-Busch is under fire for allegedly misleading consumers in the marketing of Bud Light Platinum Hard Seltzer. A class action lawsuit filed against the alcohol beverage giant claims the company’s use of the phrase “Made With Agave” in its advertising is problematic and false in that it “misrepresented and/or omitted the attributes and qualities of the product.”

Good Dogg Beverage is expanding the distribution of its line of purpose-driven hard seltzers.

The variety pack will include four new offerings and will be the first addition of a full line of flavors for The Coca-Cola Company’s (NYSE: KO) hard seltzer brand, which will continue to be produced and distributed by Molson Coors (NYSE: TAP).

The hotel industry is embracing canned cocktails as a savvy post-pandemic alternative to made-to-order drinks. Cambria Hotels and Marriott both recently reported that ready-to-drink (RTD) cocktails are checking in and it appears the canned beverages are planning for an extended stay.

Truly Hard Seltzer has revealed that its first taproom will be located in Los Angeles with an opening date in early 2022.

Dos Equis is expanding its line of Ranch Water Hard Seltzer with a variety pack that includes new flavors.