Hard Seltzer’s Rise Brought on by Craft Beer Chasing Rainbows
Not that long ago, craft beers were the darlings of the alcoholic beverage industry. Hip microbreweries popped up all over the country, and their...
Sara Hillstrom of Anheuser-Busch Interview Transcript
Hard Seltzer News Podcast was joined by Sara Hillstrom, Senior Director of Category Development at Anheuser-Busch.
HSN: As the hard seltzer category expands exponentially, with...
Hard Seltzer Prices Propped Up by Premium Positioning
As more brands enter the category and release their own variations, we’re seeing all kinds of exciting new options emerge, including so-called premium hard seltzers.
Willie’s Superbrew Doubles Down on New England Community
Willie’s Superbrew is a seltzer with a cause. In an exclusive interview with Hard Seltzer News, Willie’s Superbrew co-founder, Nico Enriquez spoke about the company’s commitment to positive environmental change.
Hard Seltzer Draft or Cans When Bars and Restaurants Reopen?
It is no secret by now that we are living in unprecedented times. The on-going COVID-19 pandemic has drastically altered the fabric of American...
Two Robbers Escape to Texas with Hard Seltzer
The hard seltzer brewery is reaching beyond its home state of Pennsylvania.
Two Robbers, a craft Hard Seltzer brand based in Philadelphia, is expanding to...
Coca-Cola CEO Provides an Update on Timeline for Topo Chico Hard Seltzer
Beverage giant Coca-Cola provided consumers with more information regarding its foray back into hard drinks.
Podcast: Volley Tequila Seltzer Leaders Explain Why a Brand Has to be More than...
This past week, Hard Seltzer News Podcast was joined by Camila Soriano, Co-Founder and Diane Svehlak, Executive Vice President, of Volley tequila seltzer.
buy...
Hard Seltzer Brands Market to All Genders
Part of the reason for spiked seltzer’s remarkable rise in popularity is its mass appeal.
Why Doesn’t Alcohol Show Nutrition Facts?
The hard seltzer category has been on fire lately. Sales increased well over 200 percent in 2019 alone (for more than $1.5 billion in...
