Josh Landan: Chief Collaborator at Ashland Hard Seltzer
Hard Seltzer News interviewed Josh Landan, CEO at Ashland Hard Seltzer, last August, at a time when his brand was still adding California cities to distribution. He spoke to the power of collaboration with friends and contacts in order to successfully grow a brand.
Breaking: Ashland Hard Seltzer to be Acquired by Anheuser-Busch
San Diego-based Ashland Hard Seltzer will soon be sold to Anheuser-Busch (NYSE: BUD). Hard Seltzer News published a feature on Ashland its early days of growth. CEO Josh Landan in a podcast spoke of his brand's identity and power of the Rolodex.
Suzie’s Organic Hard Seltzer’s Court Win is an Alcohol Industry David and Goliath Story
In a modern-day David versus Goliath battle, Suzie’s Organic Hard Seltzer from Pendleton, Oregon, took on Anheuser-Busch (NYSE: BUD) in court -- and won Round 1. In an exclusive interview with Hard Seltzer News, Suzie’s CEO Chris Barhyte spoke about the case.
AriZona Makes it Hard & Real with SunRise Hard Seltzer
The AriZona beverage company - famous for its iconic fruit juices and iced teas - is ready to release its first alcoholic beverage through a partnership with Heineken.
Heineken Announces Cuts, Looks Beyond Beer for Growth
Heineken plans to ramp up its Beyond Beer portfolio - including both hard seltzer and soft drinks - while increasing its focus on online sales.
Exclusive Interview with Suzie’s Hard Seltzer CEO
In an exclusive interview podcast, Barhyte explains that the judge's 25-page ruling helps "level the playing field."
Suzie’s Seltzer Wins Court Ruling over Mich ULTRA Hard Seltzer
Judge issues temporary restraining order for Anheuser-Busch to quit using deceptive ads, after Suzie's Seltzer, the organic hard seltzer from Pendleton, Oregon, sued in federal court.
Kate Bock Joins Pompette
Kate Bock, whose modeling for Sports Illustrated Swimsuit Issue has led to international recognition, has entered into a partnership with the maker of bottle hard sparkling water.
Behind Don Cheadle’s Super Bowl Ad for Mich Ultra Hard Seltzer
Don Cheadle appeared with a body double in one of the many ads promoting hard seltzer in the 2021 Super Bowl. Or was that all thanks to CGI and greenscreen?
A-B To Invest $1B for Hard-Working People
Anheuser-Busch (NYSE: BUD) is ramping up hard seltzer capabilities. Ironically, its Super Bowl ad titled "Let's grab a beer" underscores that.
