Spindrift Spiked will Hit Stores in April
Popular sparkling water brand Spindrift is turning hard.
Vizzy Targeted for its Vitamin C
A pair of consumer advocacy nonprofit groups teamed up to write a letter to the FDA, targeting Vizzy for its practices around adding, and subsequently advertising, vitamin C to its hard seltzers.
It’s official! Topo Chico Arrives in US
Topo Chico hard seltzer will hit store shelves in a coordinated release with retail outlets on Monday, March 29.
White Claw Chooses UK Ad Agency Kite Factory
Mark Anthony Brands International has chosen The Kite Factory to manage White Claw media planning and ad purchasing in the United Kingdom.
Cacti Launches, Sells Out Online
The new hard seltzer backed by rapper Travis Scott, and distributed by Anheuser-Busch (NYSE: BUD) hopes for results similar to other Scott-backed product launches.
White Claw Releases its Hard Seltzer Iced Tea
Starting today, White Claw Hard Seltzer Iced Tea is available nationwide, after much anticipation since the breaking news was reported in November of 2020.
Makgeolli Makes Splash as Beer Alternative
A 2,000 year old Korean rice-based, slightly fizzy hard drink called Makgeolli is beginning to trend in the US canned beverage alcohol segment.
Stone Brewing Good Stuff Hard Seltzer
Stone Brewing has broadened its horizons to remain competitive in today’s unprecedented market.
First Look: Topo Chico Hard Seltzer Launch in US
Topo Chico hard seltzer will soon launch in US markets, following its successful debut in European and Latin American markets, and is seen as a key component of the company's Emerging Stronger strategy.
China’s Lingya Relaunches as Zeya Hard Seltzer
Billed as China's first hard seltzer, Lingya is now Zeya, a hard seltzer with slightly more ABV than its predecessor.
